Director, Marketing - HCP+DTC (Dermatology)

About the role

The Director of Marketing (DTC + HCP), US Dermatology is responsible for leading, developing and completing comprehensive US digital marketing strategies to reach, educate, and activate consumers and HCPs across the omnichannel ecosystem, including web, social media, influencer, paid media, and CRM, carried out in collaboration with the Dermatology alliance team.

Responsibilities

• Lead the development of the Dermatology Omnichannel Marketing strategy (DTC and HCP) within the overall brand strategy across all current and future Dermatology indications
• Plan, develop, and help execute branded, unbranded, and multi-cultural digital consumer and NPP marketing initiatives across various online channels, including but not limited to web, social media, display, SEM, CRM, email. Includes supporting and sponsoring materials through joint medical, regulatory, and legal review committees
• Own end-to-end social media strategy and activation for DTC, architecting a first-in-class influencer model and scaling integrated paid and owned programs to accelerate patient demand and optimize ROI
• Lead and mentor consumer and HCP digital marketing/NPP professional(s), fostering a collaborative and innovative work environment
• Demonstrated leadership experience managing direct report(s), fostering a collaborative working environment
• Partner with alliance media to develop efficient and effective media mix strategies

Requirements

• Strategic, scientific, and analytical competence focused on delivering results
• Leadership experience managing direct report(s)
• Brand marketing experience, with expertise in DTC/HCP media and ROI analysis
• Competency and tenured experience in social media marketing channels (influencer activation a plus)
• Focus on execution and manage multiple projects in a fast-paced environment
• Organizational agility and the capability to reprioritize based on external or internal changes
• Manage external partners like agencies

Qualifications

• Bachelor's Degree is required
• MBA is a plus
• 12+ years of progressive industry/relevant professional experience in strategic roles
• 8+ years of experience in pharmaceutical/biotech marketing or a related industry, including consumer/HCP brand marketing/franchise management and omnichannel strategy, with strong understanding of digital marketing trends and innovations
• Experience navigating and managing alliance partnerships is preferred
• Willingness to work in a hybrid environment with a minimum of 4 days on-site at Sleepy Hollow, NY

Skills

• Strategic thinking
• Marketing strategy development
• Collaboration and mentorship
• Media planning and execution
• Consumer and HCP engagement
• ROI analysis
• Social media management
• External partner management

Benefits

Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits.

Pay

$183,100.00 - $305,200.00 annually

Schedule

Full time