Associate, Digital Marketing (Hybrid)

A Day in the Life

• Coordinate and support multi-channel digital marketing initiatives & conversion optimization across web, email, SEO/SEM, content, paid media, social, CRM/sales enablement, and analytics
• Build and optimize marketing automation workflows, lead-nurture programs, and lifecycle campaigns
• Maintain and optimize lead databases, including segmentation, personalization, opt-in/out management, scoring, and routing
• Measure and report on end-to-end customer experience and campaign performance against KPIs and ROI, identifying trends and optimization opportunities
• Stay informed on competitive and market insights to improve campaign effectiveness
• Experience with marketing automation and CRM platforms such as HubSpot and Salesforce preferred
• Conduct keyword research, topic mapping, link building, and AEO/GEO query analysis to support SEO initiatives
• Assist with content, technical, and structured data audits to improve SERP and generative visibility
• Analyze competitor performance across SERPs, generative answers, keywords/entities, backlinks, and AI citations
• Develop and execute paid media strategies across search, display, and emerging platforms (e.g., Google Ads, Reddit)
• Manage client (BU/HEM/Enterprise) relationships and budgets from proposal through campaign close with clear communication and reporting
• Recommend improvements to tools, site architecture, content, linking, schema, and authority signals to enhance rankings and AI inclusion
• Compile analytics and performance reports related to SEO/SEM/AEO/GEO efforts
• Provide the marketing organization with the necessary digital marketing analytics to deliver insights that impact marketing decisions, optimizations, and investments.
• Provide guidance on campaign measurement plans and goals for teams across the organization in campaign planning process.
• Participate as a thought-leader/teacher by sharing knowledge and best practices with the entire marketing teams

Skills and Experience

• 2+ years of experience in digital marketing or related experience
• Bachelor's Degree in information technology, marketing, business, or relevant field
• Experience managing corporate web properties and assets
• Creative thinker and problem solver
• Ability to collaborate with global, cross-functional teams
• Experience in delivering client-focused solutions based on customer needs
• Excellent listening, project management and presentation skills
• Excellent interpersonal, verbal and written communications skills
• Keen attention to detail
• Proven ability to thrive in a result-driven environment