Marketing and Community Engagement Specialist

Strategic partner on the high-performing Abilene ISD Communications team responsible for researching, planning, implementing, and evaluating district and campus marketing and community-engagement programs that align with strategic priorities, boost recruitment and enrollment, and improve stakeholder engagement.

Responsibilities

• Research, plan, implement, evaluate, and report on data-driven district, campus, and department-level marketing campaigns.
• Collaborate with district personnel, campuses, departments, and external partners to ensure consistent messaging and brand identity standards.
• Help establish district and campus customer-service standards and training.
• Design and publish branded digital content, graphics, and promotional collateral for internal and external marketing tools.
• Assist with content creation and management for district and campus websites, social media, publications, and other promotional outlets.
• Take and edit photographs for digital and print collateral.
• Lead planning and execution of recurring and special district-wide events, including celebrations and recognition programs.
• Manage community partnership work, including volunteer coordination.
• Contribute to professional development in assigned duty areas for the Communications team and AISD leaders.
• Assess freelance work needs and identify solutions.

Requirements

• Bachelor’s degree in marketing, advertising, communications, public relations, or a related field from an accredited college or university.
• Proven experience in public or education-sector communications and marketing using a variety of strategic approaches (highly preferred).
• General understanding of the structures and trends of K-12 public education in Texas (preferred).

Skills

• Excellent verbal and written professional communication.
• Project management, including meeting deadlines and multitasking.
• Marketing and advertising campaign planning, budgeting, and management.
• Strong market research ability.
• Experience with integrated and email marketing, SEO, Google Ads, and media buys.
• Ability to develop clear KPIs, budget-aligned ROI targets, and actionable insights.
• Content management for web, social media, digital, and print outlets.
• Event planning and logistics.
• Graphic design and creative-platform knowledge.
• Ability to operate professional production tools, including digital cameras.
• Working knowledge of digital photography and editing software.

Software & Equipment

• Microsoft Office applications (Word, Outlook, Excel, PowerPoint, OneDrive).
• Google Suite applications (Drive, Docs, Sheets, Slides).
• Adobe Creative Cloud applications (Photoshop, Lightroom).
• Creative design tools (Illustrator, Canva).
• Google Analytics.
• Meta Business Suite.
• Social media platforms (Facebook, Instagram, YouTube, LinkedIn).
• Digital cameras and other photography equipment.

Working Conditions

• Standard office equipment including computer and peripherals.
• May work prolonged, irregular, or weekend hours; frequent in-district and possible out-of-district travel; tasks inside and outside (possible exposure to heat, cold, and noise).
• Moderate standing, sitting, occasional kneeling, squatting, bending, stooping, pushing, pulling, twisting, and/or reaching.
• Moderate walking; repetitive hand motions including frequent keyboarding and use of mouse.
• Regular light lifting and carrying (less than 15 pounds).
• Work with frequent interruptions; maintain emotional control under stress.

Wage/Hour Status: Exempt. Pay Grade: Administration Professional – 1.