Marketing and Engagement Specialist

About the role

This position has been deemed critical by the Stanford Doerr School of Sustainability Dean’s Office and is exempt from the hiring pause. This position is based on Stanford’s main campus with consideration given to the option for a hybrid work schedule (partially onsite and offsite), subject to operational need.

Responsibilities

• Recommend and execute marketing strategies to meet and strategic business objectives.
• Collaborate with other communications professionals at Stanford to leverage content and coordinate strategies.
• Develop and maintain communications activities and channels with Stanford colleagues.
• Develop content strategy for Accelerator events.
• Maintain accurate and compelling content on Accelerator website and social media accounts.
• Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
• Work with the Accelerator team and project teams to write, edit and schedule select marketing communications.
• Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
• Oversee design and production of marketing materials from inception to deployment.
• Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform the Accelerator’s decisions regarding strategic marketing direction, product segmentation and customer targeting.
• Absess market opportunities and track market trends.
• Recommend marketing improvements based on findings.
• Plan and execute events to support strategic objectives.
• Manage vendors/consultants on specific projects.
• Manage project/program budget(s) and coordinate invoice processing.
• May oversee interns and other contingent staff; provide staff training.

Qualifications

• Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.
• Previous experience in product, program and/or services marketing.
• Ability to drive cross-functional groups toward a common goal.
• Experience with project management and the ability to manage multiple projects simultaneously.
• Understands how to implement integrated marketing programs across channels including digital and print.
• Experience with market research and data analysis.
• Demonstrated problem solver.
• Excellent written and oral communication and presentation skills.

Pay

The expected pay range for this position is $113,895 to $137,766 per annum.