Community Marketing Engagement Specialist

About the role

Established international specialty grocer with decades of history and a strong community presence, offering one of the largest selections of international and specialty foods in the Southwest. Collaborative, close-knit team culture with a passion for quality, service, culture, and community. As the Community Marketing Engagement Specialist, you will be the creative engine behind the company's digital presence, events, and community outreach. This is an individual contributor role where you will own marketing end-to-end, from strategy to execution. You will differentiate the brand from big-box retailers, build engaging content and experiences, and use customer data to bring new and returning customers through the doors.

Responsibilities

• Manage and grow social media accounts across Instagram, TikTok, Facebook, and additional platforms
• Post daily content showcasing store activity, new arrivals, events, and behind-the-scenes moments
• Build, maintain, and execute strategic content calendars
• Create educational content that inspires customers to try foods from different cultures, including new sauces, flavors, and creative ways to use them
• Create, proof, and schedule posts with accuracy and attention to detail
• Monitor engagement, grow followers, and implement best practices
• Manage and respond to Google and Yelp reviews
• Create ads to attract new customers; experience running paid social campaigns is a plus
• Design flyers, posters, ads, in-store signage, social media graphics, and print materials
• Create and edit short-form videos,