Marketing and Communications Specialist

About the role

The Penn State College of Medicine in Hershey, PA is seeking a Marketing and Communications Specialist.

Responsibilities

• Uses a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, email, social media, news media, special events, and other methods.
• Researches and translates various forms of subject matter to produce content for fact sheets, brochures, articles, newsletters, digital signage, and other internal or external communications.
• Participates in the planning of marketing and/or communications strategy.
• Creates, conceptualizes, edits, implements, and enhances communications and content including website, advertisements, articles, and feature stories.
• Executes and coordinates the production of marketing and/or promotional communications that may include print, electronic, social media, new/emerging media, and other collateral that is in accordance with the unit's approved strategic marketing plan and objectives.
• Contributes to content for fact sheets, brochures, articles, newsletters, speaker remarks, and other internal or external communications.
• Edit and proofread publications, including websites, advertisements, articles, brochures, feature stories, etc.
• Prepare creative briefs for concept development and creative expression; deliver presentations of creative work to clients.
• Maintain and monitor news and media presence; monitor and track analytics of website and digital traffic.
• Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines.
• Plan and oversee the implementation of event promotions.
• Collaborate with agencies and other vendor partners on campaigns.
• Monitor and communicate the status of tactical campaign implementation with clients and management.
• Collaborate in the planning of marketing and/or communications strategy.

Requirements

• Bachelor's Degree
• 1+ years of relevant experience; or an equivalent combination of education and experience accepted
• Required Certifications: None

Qualifications

Minimum Education, Work Experience & Required Certifications

Skills

Not specified

Benefits

Salary Range: $49,188.00 - $71,340.00
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.

Pay

$49,188.00 - $71,340.00

Schedule

N/A