Marketing and Communications Specialist

About the role

The Marketing & Communications Specialist supports the execution of the IMEC strategic marketing plan, specifically through developing, executing, and monitoring marketing programs across a variety of channels including print, online and in-person.

Responsibilities

• Create and manage digital content and marketing activities across websites, email marketing, social media, webinars, events, and campaigns to increase awareness, strengthen brand visibility, and support lead generation efforts.
• Aid in the development and distribution of email marketing campaigns through HubSpot, including audience segmentation, campaign setup, testing, deployment, automation, and performance reporting.
• Support social media strategy and execution by creating content, scheduling posts, monitoring engagement, and promoting events, success stories, industry resources, and organizational initiatives across key platforms.
• Collaborate with internal subject matter experts, regional managers, technical specialists, partners, and stakeholders to develop marketing content and campaigns that support manufacturers throughout their growth journey.
• Maintain and update the IMEC website using WordPress, including page creation, content updates, event listings, landing pages, user experience enhancements, and basic SEO best practices.
• Aid in customer relationship management (CRM) activities in Salesforce, including data management, campaign tracking, lead routing, reporting, audience segmentation, and maintaining data quality standards.
• Leverage AI-powered tools and emerging technologies to improve marketing efficiency, content development, audience targeting, campaign execution, reporting, and customer engagement.
• Monitor and report on marketing performance metrics, including website traffic, email engagement, social media performance, event participation, lead generation, public relations activity, and campaign effectiveness.
• Research manufacturing trends, industry news, funding opportunities, emerging technologies, and economic development initiatives to support content development and marketing strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, Business, or a related field.
• 2–5 years of experience in marketing, communications, digital marketing, public relations, event marketing, or a related role, preferably supporting B2B organizations, manufacturers, economic development organizations, professional services firms, associations, or other relationship-driven industries.
• Basic to intermediate level proficiency with marketing and design tools, including Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat), Canva, HubSpot or similar marketing automation platforms, WordPress, and Salesforce CRM or comparable systems.
• Knowledge of website content management, search engine optimization (SEO), social media management, audience engagement strategies, and digital marketing best practices.
• Experience supporting webinars, conferences, workshops, trade shows, and other marketing events from promotion through post-event follow-up.
• Experience leveraging AI-powered tools and emerging technologies to enhance productivity, content development, audience targeting, campaign execution, research, reporting, and customer engagement.

Skills

• Strong graphic design, visual communication, content creation, writing, editing, and proofreading skills, with the ability to develop compelling marketing, public relations, and executive communications materials.
• Strong project management, organizational, and prioritization skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong analytical skills with the ability to interpret marketing performance metrics, generate insights, and make data-informed recommendations.
• Strong interpersonal, collaboration, and relationship-building skills with the ability to work effectively across teams, departments, clients, and external partners.
• Self-motivated, adaptable, and curious, with a commitment to continuous learning and exploring new marketing tools, technologies, and best practices.