MARKETING AND COMMUNICATIONS SPECIALIST

About the role

Are you passionate and energetic about creating compelling content to engage students, parents, institutional stakeholders and external audiences through engaging communication channels and storytelling? Is your marketing toolkit finely tuned to impact and elevate the branding, marketing and communication efforts of The College of Liberal Arts and Sciences at ASU? If so, your next professional adventure awaits.

The Marketing and Communications Specialist supports the recruitment, retention and outreach for multiple units within The College of Liberal Arts and Sciences, as well as brand strategy, marketing and priority communications initiatives. This position will plan, develop and write creative, high-quality communications and strategic plans for a wide variety of audiences, including faculty, staff, students, donors, prospective students and the general public, using multiple digital and print communications mediums.

Reporting to the Assistant Director of Marketing and Communications for The College, this role will oversee communication efforts for multiple units within The College, working closely with faculty, staff, leadership and The College marketing team to plan and execute strategic marketing initiatives that advance unit priorities and strengthen The College's brand.

Minimum Qualifications

• Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR
• Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Essential Duties

• Serves as liaison between specific unit/center(s) and The College marketing team.
• Builds awareness of events and engagement opportunities among alumni, donors and community members.
• Creates and maintains editorial calendars, content plans and strategic framework for associated high-profile university-wide and unit/center initiatives.
• Conducts content audits and gap analyses. Recommends strategies for improvement.
• Communicates regularly with communications and media relations representatives across The College and ASU to source content, coordinate efforts with external media teams and ensure accurate representation of the unit/center.
• Develops effective social media campaigns, designs content utilizing Canva or similar programs and schedules via social media tools.
• Researches and collects information, including investigating potential stories, uncovering relevant sources and existing content, interviewing and other intelligence-gathering techniques.
• Determines the appropriate timing and newsworthy angle and produces stories with an eye towards advanced journalistic style and writing ability.

Desired Qualifications

• Demonstrated excellence in verbal and written communication skills, including a thorough understanding of AP style and following a writing style guide.
• Demonstrated experience in developing effective social media campaigns and utilizing social media scheduling tools.
• Demonstrated knowledge of Salesforce Marketing Cloud or other email marketing platforms.
• Demonstrated knowledge of Drupal or other website management platforms.
• Demonstrated experience working in a higher education and/or executive environment.
• Experience planning, developing and producing creative, high-quality communications content for multiple audiences and channels.
• Experience translating complicated or technical subjects into common language.
• Experience interviewing subject matter experts.
• Experience in planning and maintaining a regular editorial schedule and pitching stories to editors or supervisors.
• Experience in establishing and maintaining effective working relationships with faculty, staff, students, alumni and development teams and community partners.
• Experience writing feature stories for general audiences.
• Demonstrated skill in project management, strategic communication planning and media placement.

Department Statement

The College of Liberal Arts and Sciences (The College) is the largest college at ASU and is organized in a divisional structure comprised of Humanities, Natural Sciences, and Social Sciences. The atmosphere is collegial, priorities are fluid and demands for assistance come from many directions. This position provides an opportunity to exercise initiative and enhance leadership skills.

The College offers the greatest choice and diversity of studies of any school at Arizona State University, the largest public university in the United States. In addition to top academic programs, award-winning faculty, and state-of-the-art lab and research facilities, The College offers unique opportunities to explore a vast spectrum of academic disciplines - from science and math to languages and philosophy - that few other colleges and universities can provide. The College has 90+ undergraduate majors and 140+ graduate degrees housed in 23 interdisciplinary schools and departments. The College is redefining liberal arts and sciences education for the 21st century.

Pay

$65,000 - $75,000 per year; DOE