Marketing and Communications Specialist

Position Summary

The Digital Communications Specialist works collaboratively under the direction of the Marketing Director to support Mid-Del Technology Center’s marketing and communications efforts through social media management, content creation, and visual storytelling. This position develops and shares content that promotes MDTC programs, student success, events, partnerships, and organizational initiatives across multiple communication channels while ensuring all work aligns with the established marketing direction, strategy, and goals set by the Marketing Director.

Qualification Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Graphic Design, or a related field preferred.
• Minimum of three years of professional content creation and digital marketing experience.
• Knowledge of CareerTech preferred.
• Experience managing social media platforms and creating engaging digital content.
• Excellent writing, editing, interpersonal, and communication skills, with a commitment to delivering exceptional customer service and creating positive first impressions.
• Proficiency in Adobe Creative Suite or similar design software, with the ability to update marketing materials, create basic graphics, and produce/edit basic photography and video content.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects while working independently and collaboratively in a fast-paced environment.
• Committed to fostering a collaborative and supportive work environment by building effective relationships with leadership, administrative, and instructional staff.

Essential Duties And Responsibilities

• Manage social media content creation, scheduling, posting, and engagement across MDTC platforms.
• Develop written content for marketing communications, including posts, newsletters, and storytelling content.
• Create and update basic graphic design materials using templates and brand standards.
• Capture and edit photography and short-form video content for promotional use.
• Aid in event marketing, promotion, and coverage including campus and community events.
• Assist with website updates and content management within CMS platforms.
• Draft press releases and communications materials for review and distribution.
• Collaborate with the Marketing Director to ensure all content aligns with established strategy and branding.
• Track and analyze marketing and communications performance metrics to evaluate effectiveness and inform content and engagement strategies in collaboration with the Marketing Director.
• Perform other duties as assigned.

Language And Grammar Skills

• Ability to read and comprehend simple instructions, short correspondence and memos.
• Ability to compose and write grammatically correct correspondence and memos.

Reasoning Ability

• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, schedule form, or blueprint form.

Physical Demands

• While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear.
• The employee frequently is required to stand, walk, climb or balance, and stoop, kneel, crouch, or crawl.
• The employee is occasionally required to sit.
• The employee must frequently lift and/or move up or more than 10 pounds and occasionally lift and/or move up to or more than 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment

• While performing the duties of this job, the employee is regularly exposed to fume or airborne particles.
• The employee frequently works in high, precarious places and in outside weather conditions.
• The employee frequently works near moving mechanical parts, extreme cold (including outdoors), extreme heat (including direct sunlight), risk of electrical shock and vibration.
• The noise level in the work environment will vary from somewhat loud to extremely loud.

Disclaimer

Please note that job descriptions are not intended, and should not be construed, to be exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job elements essential for making fair hiring and pay decisions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.