Marketing and Communications Specialist

Job Summary

The Marketing and Communications Specialist is responsible for planning, creating, and coordinating internal and external communications and marketing initiatives that support the organization's mission, goals, culture, and brand. This role works closely with leaders across the organization to ensure employees, providers, patients, board members, and community stakeholders receive timely, accurate, and engaging information.

Essential Job Functions

• Internal Communications

• Develop and coordinate employee communications, including newsletters, leadership messages, organizational announcements, operational updates, and strategic priority messaging
• Lead communication planning for organizational initiatives, projects, change management efforts, and other enterprise-wide priorities to ensure clear, timely, and consistent messaging to employees and providers
• Provide input on and oversight of presentation materials for organization-wide meetings, including all staff meetings, board meetings, leadership meetings, and physician/provider meetings
• Manage internal communication platforms, including intranet content, digital signage, internal communication boards, newsletters, and organization-wide email communications
• Career development and implementation of the organization-wide communications governance framework, including communication workflows, approval protocols, and message routing standards to ensure consistency, accuracy, and appropriate review of all internal communications

• External Communications and Brand Management

• Manage the organization’s social media platforms, including content creation, scheduling, monitoring engagement, and responding to inquiries as appropriate
• Develop and distribute external communications, including press releases, community updates, public announcements, marketing content, and other public-facing organizational messaging
• Maintain and update the organization’s website content to ensure information is current, accurate, user-friendly, and aligned with branding standards
• Coordinate external communication efforts supporting community outreach activities, events, sponsorships, and organizational partnerships
• Aid in media relations and public relations initiatives, including responding to inquiries and coordinating media opportunities
• Ensure consistent branding, messaging, and visual identity across all external communication channels and materials
• Serve as the primary liaison between the organization’s marketing consultant and internal leadership to ensure alignment of marketing strategies, branding standards, messaging, and communication priorities
• Collaborate with the marketing consultant to coordinate content development, website enhancements, advertising efforts, social media campaigns, community outreach activities, and broader brand initiatives
• Create external marketing and communication materials such as flyers, posters, advertisements, digital content, presentations, and promotional materials
• Coordinate photography, video, graphic design, and other creative projects that support external communication and branding goals
• Create compelling stories and content that highlight organizational achievements, services, providers, patients, and community impact
• Develop and maintain a communications calendar to support campaigns, outreach efforts, events, and key messaging priorities
• Ensure all communications are clear, accurate, timely, and aligned with the organization’s mission, vision, values, strategic goals, and brand identity

Qualifications

• Demonstrates eligibility for employment in the U.S.
• Bachelor’s degree in communications, public relations, marketing, or related field required
• Two (2) or more years of experience in communications, marketing, public relations, or related field preferred
• Must possess a cell phone that interfaces with the organization’s secure messaging system