Marketing and Communications Specialist

About the role

Plan and implement marketing strategies, develop engaging content, manage digital campaigns, analyze performance, and foster partnerships to enhance outreach and achieve measurable results.

Responsibilities

• Develop and execute integrated marketing campaigns supporting educational, safety, and charitable programs.
• Manage content creation for email, social media, website, videos, and promotional materials, ensuring brand consistency.
• Oversee email marketing campaigns, build audience segments, and analyze performance metrics to optimize engagement.
• Manage social media channels, develop content calendars, and monitor trends to grow engagement.
• Coordinate with external vendors and partners to ensure timely and aligned project delivery.
• Support stakeholder communications, including conferences, webinars, and outreach resources.
• Track and report campaign performance using analytics tools, focusing on metrics like engagement, traffic, and reach.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 4-6 years of experience in marketing, digital marketing, or public relations.
• Excellent written and verbal communication skills.
• Experience with email marketing platforms, content development, and digital advertising.
• Strong project management and organizational abilities.
• Proficiency with web analytics (e.g., Google Analytics) and marketing automation tools.

Preferred Qualifications

• Experience in nonprofit, conservation, outdoor recreation, or public awareness sectors.
• Familiarity with CRM systems and creative tools like Canva or Adobe Creative Suite.