Marketing and Communications Manager

About the role

Dawson School is seeking a skilled and proactive Marketing and Communications Manager to develop and execute the plans, creative, and campaigns that bring the Executive Director's strategic vision to life.

Responsibilities

• Lead the planning, execution, and optimization of all paid advertising campaigns to drive enrollment demand.
• Email Automation (Prospects): Own the strategy, design, and performance analysis of all automated email nurturing campaigns for prospective families.
• Strategic Publications: Lead the editorial strategy and production of the Annual Magazine and the annual State of the School presentation, presenting concepts and final drafts to the Executive Director for approval.
• Brand & Public Relations: Serve as the primary contact for media relations, including writing and distributing all press releases (2–6/year). Own emergency communications for weather, transportation, or other school incidents using templated copy.
• High-Level Strategy: Develop and recommend quarterly themes, messaging goals, and channel strategies in partnership with the Content Specialist for Executive Director review and approval; once aligned, execute with autonomy and manage all deliverables through to completion.
• Integrated Strategy: Coordinate with cross-functional leadership to ensure all marketing activities align with overall institutional growth and mission-driven targets. Manage relationships with external vendors and paid media partners to deliver quality work on time and on budget.

Requirements

Bachelor’s degree required
7+ years of experience in marketing management, communications, or public relations
Proven expertise in marketing automation and CRM platforms
Exceptional skills in narrative-building, brand messaging, and writing
Integrated campaign management experience, including managing digital ad budgets
Background in high-stakes stakeholder communication
Ability to manage multiple projects and workflows with exceptional attention to detail

Qualifications

• Bachelor’s degree required
• 7+ years of experience in marketing management, communications, or public relations
• Proven expertise in marketing automation and CRM platforms
• Exceptional skills in narrative-building, brand messaging, and writing
• Integrated campaign management experience, including managing digital ad budgets
• Background in high-stakes stakeholder communication
• Ability to manage multiple projects and workflows with exceptional attention to detail

Skills

Canva or other design tools (preferred)

Benefits

Retirement: 401(k) plan with employer contribution
Healthcare: medical, dental, and vision plans with HSA/FSA options, plus free telehealth services
Wellness: access to an employee assistance program, on-site gym, outdoor swimming pool, and certified athletic trainer.
Enjoy free, chef-prepared lunches and a walkable, secure campus.
Life Insurance and Voluntary Benefits: group life insurance with additional voluntary coverage options
Time-off: flexible sick time and paid time off
Career and Personal Development: support and encouragement for continuous learning and growth, ensuring faculty and staff remain knowledgeable, skilled, and effective in their roles.
Sustainability: free parking with access to EV charging stations and ECO Pass for RTD.
Strong Faculty/Staff Culture and Sense of Belonging: welcoming, positive, supportive, and engaged colleagues.

Pay

$80,000 - $90,000

Schedule

Full-time, Exempt

Contact Information

To apply, interested candidates should submit a resume and cover letter through the Dawson School website at www.dawsonschool.org. Please include links to work examples or an online portfolio in your resume or cover letter. Click on ABOUT at the top of the homepage, Select Careers, Scroll to the bottom of the page under Our Current Job Openings and select the Marketing and Communications Manager posting. Please note that only online applications will be accepted. No phone calls, please.