Marketing Analytics & SEO Manager

Responsibilities

• Analyze end-to-end campaign performance across digital and lifecycle channels.
• Track KPIs including CPA, funded accounts/loans, conversion rates, and customer lifetime value.
• Recommend campaign optimizations based on data insights.
• Execute A/B testing and experimentation strategies.
• Analyze customer behavior, demographics, and transaction data.
• Build segmentation strategies across consumer, mortgage, and business banking.
• Support lifecycle marketing: acquisition, onboarding, retention, cross-sell.
• Translate data into actionable insights for leadership.
• Partner with IT and Data teams for system integration and data flow.
• Manage marketing technology platforms and tools.
• Drive automation adoption and team enablement.
• Integrate data across CRM, digital banking, loan origination systems, and campaign tools.
• Build dashboards and reporting frameworks for real-time performance visibility.
• Optimize deposit, mortgage, and business banking funnels from lead to funded account or loan.
• Support tracking, tagging, and attribution models across digital channels.
• Own SEO strategy across lines of business, including site architecture, metadata, technical health, and AI-generated content production at scale.
• Deploy generative AI workflows to draft, localize, and refresh landing pages, FAQs, and schema-tagged content tuned for AI answer engines.
• Measure organic rankings, zero-click visibility, and AI citation share; use LLM-driven testing to iterate copy, prompts, and content variants.
• Partner with Communications, Brand, IT, and Compliance to align search strategy with brand voice, accessibility, and regulatory standards.
• Protect all client and bank information confidentially and follow all company policies.

Qualifications

• Experience with marketing analytics, SEO, and digital marketing.
• Strong understanding of data analysis, machine learning, and AI.
• Proficiency in CRM, digital banking, and loan origination systems.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and priorities simultaneously.
• Knowledge of regulatory requirements and compliance best practices.