Marketing Analytics Manager

About the role

As a Marketing Analytics Manager, you will collaborate with marketing leaders to improve the way we use data to make decisions. You will play a role in customer acquisition, retention, and revenue by ensuring we’re making the right investments, tracking what we need, and optimizing everything within our control.

Primary Objectives:

• Be the organizational owner of ensuring that we’re tracking and measuring all aspects of marketing from spend to new subscribers to return on investment
• Serve as the conduit between marketing data and leadership, helping educate key stakeholders on marketing performance and its impact on revenue
• Develop, optimize and implement global workflows, processes, tools, and agency partnerships that allow all marketing teams to focus on their strengths, operate efficiently and be results-driven
• Provide recommendations for where we could improve performance throughout the customer journey, from channel acquisition to churn

Responsibilities

• Lead marketing measurement and translate insights into actionable recommendations
• Manage and report on key marketing metrics across the marketing funnel
• Analyze relationships between marketing efforts and business outcomes
• Manage ad hoc marketing analytics requests from end-to-end
• Develop dashboards, and other data-oriented deliverables that meet the needs of both marketing teams and senior leaders