Marketing Analytics Manager

We need to output HTML fragment with sections: About us? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. We need to include sections only when posting has real specific content. We have content: About us (company description). That could be "About us" but not in list of headings? The list includes "About the role". Not "About us". However we could treat "About us" as maybe not needed. The instruction says use those headings for sections; but we can also include other headings? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies those are the allowed headings; we should stick to those. So we need to map content to those headings. We have Position Summary (role description) -> could be "About the role". We have "What You'll Do" -> Responsibilities. "Who You Are" -> Requirements/Qualifications/Skills. Could split into Requirements (experience) and Skills (tools). "Success in This Role" maybe also part of Responsibilities or Qualifications. Could be separate but we should avoid thin sections. Maybe combine. We have Pay: Salary Range: $125,000 - $155,000 USD. Also mention bonus, benefits. So we can have Pay section with salary range. Benefits: mention annual bonus, employee benefits, personalized time off, 14 paid holidays, dental, vision, 401(k), etc. Schedule: mention "based out of our Seattle office requiring regular in office presence." That's schedule/location. Could be Schedule. We also have "About us" company description; maybe we could put under "About the role"? Not ideal. Could we add a section "About the company"? Not in list. Probably we should omit it because not in allowed headings. But we must preserve ALL substantive information; cannot drop company description. However we could incorporate it into a

without a heading? The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says use

for section headings (e.g. those). It might be okay to have other headings but they'd be non-standard. Safer to stick to those headings and embed company description in a

under maybe "About the role" or as a preamble before headings. The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." So we can have a short

for company description before sections. Thus output: a

with About us description. Then

About the role

with position summary paragraph. Then

Responsibilities

with

• items from What You'll Do and maybe Success in This Role. Then

  Requirements

  with experience and qualifications. Then

  Skills

  with tools (Excel, PowerPoint, etc). Then

  Benefits

  with bonus, benefits list. Then

  Pay

  with salary range. Then

  Schedule

  with Seattle office regular in-office presence. We must not include boilerplate like EEO, accommodation, etc. Remove those. Let's extract specifics. About us paragraph: "Stanley 1913 - Built for Life® since 1913. The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders, and inventors who believe in creating sustainable products for a better life and world that minimizes our impact on the planet. Learn more at www.stanley1913.com." Position Summary paragraph: "The Manager, Marketing Analytics will build the marketing analytics function within the Stanley 1913 organization. This role includes owning frameworks, narratives, and reporting infrastructure. They will support leadership in making confident, data-backed decisions on marketing investments. This role partners closely with the Brand, Finance, and digital advertising groups. It focuses on marketing efficiency and investment, not media execution or attribution modeling. It offers meaningful senior leadership support and a significant opportunity for impact. The ideal candidate brings proven financial insight, expertise in assessing brand vitality, and the communication skills to develop executive-grade materials in collaboration with senior leadership. They are energized by building from scratch, comfortable working across functions, and eager to grow as a strategic analytics partner in a high-visibility, digitally-focused consumer goods environment. This is role is based out of our Seattle office requiring regular in office presence." Note: The last sentence about Seattle office is schedule; we might move that to Schedule section. But it's in position summary; we could keep it there but also schedule. Better to extract schedule. Responsibilities (What You'll Do) bullet points: - Marketing Investment Efficiency & Financial Impact - Be responsible for the MROI framework, measuring and communicating the impact of marketing investments. - Partner with Finance to develop return on investment models and guide budgeting decisions. - Build and maintain critical metric frameworks across the customer journey, from awareness through retention. - Provide data-driven recommendations to improve marketing effectiveness and brand investment performance. - Brand Health & Upper Funnel Analytics - Lead brand health measurement and translate insights into actionable recommendations. - Supervise and report on key brand metrics, including Share of Search, Brand Equity, Share of Voice, and Earned Media Value. - Analyze relationships between brand-building efforts and business outcomes such as market share, growth, and conversion. - Executive Reporting & Storytelling - Develop executive scorecards, dashboards, and business review materials. - Deliver tiered reporting that meets the needs of both marketing teams and senior leadership. - Translate sophisticated data into clear, compelling business understandings. - Build polished presentations and reporting materials using Excel and Powerpoint. - Cross-Functional Partnership - Serve as a trusted analytics partner to Marketing leadership on efficiency, investment strategy, and indictor development. - Collaborate with Finance on budgeting, value analysis, and investment planning. - Partner with Paid Media teams to provide strategic performance insights and investment guidance. - Handle relationships with external analytics partners and agencies. - Work cross-functionally with Brand, Insights, eCommerce, and Commercial teams to align measurement with business priorities. Success in This Role bullet points (could be merged into Responsibilities or separate but we can incorporate as additional responsibilities). Let's add them under Responsibilities as extra items. Success in This Role: - Quickly earn the trust of their senior leadership partners by delivering reliable, high-quality analytical work. - Establish an MROI framework that Finance and Marketing leadership can actively use in budget planning and business reviews, developed in close partnership with senior partners. - Build a clear data narrative connecting brand investment to brand health outcomes, contributing meaningfully to the case for upper-funnel spend in QBRs and annual planning cycles. - Develop into a credible analytics collaborator for cross-functional teams and agency partners — crafting investment conversations without owning media activation. - Produce consistently polished marketing scorecards and QBR/MSBR materials that reflect well on the marketing organization and support confident, defensible investment decisions. We can include these as li under Responsibilities. Requirements (Who You Are) bullet points: - 5–7 years of experience in marketing analytics, marketing effectiveness, brand analytics, or marketing finance; consumer goods, DTC, or digital brand experience preferred. - Strong financial competence with experience building value models supporting investment decisions. - Experience with brand health measurement and research platforms (e.g., Kantar, Ipsos, Qualtrics). - Sophisticated Excel and PowerPoint skills with the ability to turn data into compelling business insights. - Familiarity with digital marketing analytics tools, media mix modeling (MMM), incrementality testing, and attribution methodologies. - Strong communication and presentation skills with experience influencing senior partners. - Strong cross-functional collaboration skills and experience managing agency and vendor relationships. - Comfortable operating in ambiguity and building new processes, frameworks, and measurement capabilities from the ground up. - Knowledge of marketing effectiveness principles and measurement frameworks. - Familiarity with multi-touch attribution (MTA) concepts and methods for evaluating efficiency. We could split Requirements (experience) and Skills (tools). But we have many skill-like items. Let's make Requirements for experience and qualifications, Skills for technical/tools. Requirements (experience/qualifications): - 5–7 years of experience in marketing analytics, marketing effectiveness, brand analytics, or marketing finance; consumer goods, DTC, or digital brand experience preferred. - Strong financial competence with experience building value models supporting investment decisions. - Experience with brand health measurement and research platforms (e.g., Kantar, Ipsos, Qualtrics). - Strong communication and presentation skills with experience influencing senior partners. - Strong cross-functional collaboration skills and experience managing agency and vendor relationships. - Comfortable operating in ambiguity and building new processes, frameworks, and measurement capabilities from the ground up. - Knowledge of marketing effectiveness principles and measurement frameworks. - Familiarity with multi-touch attribution (MTA) concepts and methods for evaluating efficiency. Skills (technical): - Sophisticated Excel and PowerPoint skills with the ability to turn data into compelling business insights. - Familiarity with digital marketing analytics tools, media mix modeling (MMM), incrementality testing, and attribution methodologies. Benefits: - Annual bonus based on company and individual results. - Variety of employee benefits. - Personalized time off. - 14 paid holidays. - Dental. - Vision. - 401(k). - (and much more) but we can list those. Pay: - Salary Range: $125,000 USD - $155,000 USD. Schedule: - Based out of Seattle office requiring regular in-office presence. We should also maybe include location as part of Schedule. Now produce HTML fragment. We must not include any markdown fences. Just raw HTML. Let's craft. Start with

  About us...

  Then

  About the role

  Position summary...

  (excluding schedule line). We'll remove the Seattle office line from this paragraph. Position summary paragraph without the last sentence: "The Manager, Marketing Analytics will build the marketing analytics function within the Stanley 1913 organization. This role includes owning frameworks, narratives, and reporting infrastructure. They will support leadership in making confident, data-backed decisions on marketing investments. This role partners closely with the Brand, Finance, and digital advertising groups. It focuses on marketing efficiency and investment, not media execution or attribution modeling. It offers meaningful senior leadership support and a significant opportunity for impact. The ideal candidate brings proven financial insight, expertise in assessing brand vitality, and the communication skills to develop executive-grade materials in collaboration with senior leadership. They are energized by building from scratch, comfortable working across functions, and eager to grow as a strategic analytics partner in a high-visibility, digitally-focused consumer goods environment." Now Responsibilities
  with all bullet points from What You'll Do and Success in This Role. We'll need to ensure each bullet is
  • . Let's list them: - Be responsible for the MROI framework, measuring and communicating the impact of marketing investments. - Partner with Finance to develop return on investment models and guide budgeting decisions. - Build and maintain critical metric frameworks across the customer journey, from awareness through retention. - Provide data-driven recommendations to improve marketing effectiveness and brand investment performance. - Lead brand health measurement and translate insights into actionable recommendations. - Supervise and report on key brand metrics, including Share of Search, Brand Equity, Share of Voice, and Earned Media Value.