Marketing Analytics Manager
About the role
For our client, we are seeking a Marketing Analytics Manager to join the team of a leader in the Healthcare space. This role will own the marketing analytics function, with a strong focus on attribution, reporting, and dashboarding to improve visibility into campaign performance. The person in this position will partner closely with marketing operations leadership to align data definitions, strengthen reporting accuracy, and turn insights into practical recommendations. In addition, this role will help establish the data foundation needed for more advanced modeling and support the adoption of modern analytics tools, including AI-enabled solutions.
Location: Remote - US based candidates only, no visa sponsorship available
Pay
$123,439 – $185,159 annually
Responsibilities
- Select and implement a marketing attribution and reporting platform
- Ensure data quality for marketing reporting and resolve issues
- Build and maintain performance dashboards to improve transparency
- Translate data insights into strategic recommendations
- Collaborate with the Director of Marketing Operations on data alignment
- Track progress on foundational data needed for marketing mix modeling
- Adopt efficient analytics tools, including AI-enabled solutions
Qualifications
- Bachelor's degree required; Master's preferred
- 8+ years of experience in marketing analytics or MarTech
- Experience with attribution and reporting platforms
- Proven ability to identify and resolve data quality issues
- Skilled in translating data into actionable recommendations
- Familiarity with Customer Data Platforms (CDP)
- Comfortable evaluating and implementing new analytics tools
Benefits
- Remote work arrangement available (non-CA)
- Option for occasional travel up to 15%
- Opportunities for professional growth and continued learning
- Collaborative and data-driven work environment
- Access to advanced marketing tools and analytics practices