Marketing Analytics Partner

About the role

Athene is seeking an innovative and motivated professional to join our marketing analytics team that uses data & insights to inform strategic & targeted marketing campaigns. In this role, you'll support the administration & maintenance of marketing data, audiences, and campaign lists that enable the execution of targeted, effective programs. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations. Drive. Discipline. Confidence. Focus. Commitment.

Responsibilities

• Participate in the collection, management, and dissemination of internal & external data to support marketing campaign & database initiatives.
• Create, manage, and audit audience lists and segments for email, direct mail, call, event, and advertising campaigns.
• Gather and document requirements for audience selection criteria, and where appropriate make recommendations for targeted segmentation.
• Ensure all campaign lists are compliant with the applicable marketing preferences & restrictions of each distribution partner.
• Translate data and analytical findings into clear, actionable insights for non-technical stakeholders.
• Maintain documentation for all processes and procedures.
• Identify process improvement opportunities and implement repeatable or automated solutions, where applicable.
• Contribute to a data-driven marketing culture by advancing knowledge of data assets among business partners.
• Maintain up-to-date data dictionaries and glossaries to ensure data quality and consistent use across the team.

Qualifications

• 3+ years of relevant experience wrangling, analyzing, and interpreting data in a business setting, or relevant experience.
• Bachelor’s degree in Statistics, Mathematics, Computer Science, Business Analytics, Management Information Systems, another quantitative field, or equivalent experience.

Skills

• Familiarity with relational databases and ability to merge and analyze data from various sources and of differing formats.
• Experience using SQL to query and join large, complex datasets.
• Proficiency in Microsoft Excel.
• Strong organizational skills and the ability to manage a variety of tasks simultaneously.
• Comfort leveraging generative AI tools (e.g., ChatGPT, Claude, Copilot) to augment or accelerate workflows.
• Strong critical thinking and problem-solving skills.