Marketing Analytics Lead

WHO WE ARE 🌍

We are Manychat, a platform that uses AI-powered automations to help creators and brands engage with audiences across various social media platforms. Our mission is to make engagement effortless and measurable.

WHO WE'RE LOOKING FOR 🌟

We are seeking a Marketing Analytics Lead who will oversee Marketing Analytics and collaborate closely with the CMO and Marketing leadership globally. This role requires a blend of analytical prowess and strategic insight, with a focus on driving business decisions backed by data.

WHAT YOU'LL DO 🚀

• Guide a team of marketing analysts, setting direction, prioritizing tasks, and coaching analysts to enhance their performance.
• Partner with the CMO and Marketing leadership to frame questions, challenge assumptions, and shape marketing strategies using data.
• Ensure marketing analytics aligns with broader business goals by connecting it to key performance indicators and anticipating future needs.
• Keep stakeholders informed and aligned on priorities, translating requests into actionable plans and ensuring technical alignment.
• Engage in hands-on project work, providing guidance and support to the team on critical initiatives.
• Shape the measurement and experimentation framework for marketing, ensuring that the metrics used are robust and actionable.
• Balance rigorous analysis with pragmatic decision-making, knowing when to seek definitive answers and when to act based on available data.

TO SHINE IN THIS ROLE 💥

• Experience in data analytics, data science, or marketing analytics with at least 8 years of hands-on experience, including 3+ years in the marketing domain.
• Proven ability to lead and mentor a team of analysts, maintaining a balance between management and hands-on work.
• Strong stakeholder management skills, including experience working with senior leaders and partners across different functions.
• Advanced proficiency in SQL, BI tools, statistical analysis, and causal inference, with experience in Python or R.
• A proactive, structured approach to problem-solving, comfortable with ambiguity and able to work independently and collaboratively.

WHAT WE OFFER 🤗

• Annual professional development reimbursement for conferences and courses.
• Comprehensive medical, dental, and vision coverage.
• Hybrid work schedule and generous leave policies.
• In-office perks, including free meals and snacks.
• Company-funded sports activities and team-building events.
• Access to cutting-edge AI tools and support.
• Diverse and inclusive workplace culture.