MARKETING ANALYTICS ANALYST (Dallas, Texas, United States, 75217)

Major Function and Scope

• Manage tagging strategy and implementation across the web.
• Manage analytics and reporting for digital marketing goals and objectives.
• Analyze and provide data-driven insights to better understand performance and inform strategies across digital marketing channels.
• Track, measure, analyze, and report insights into our digital marketing programs.
• Work with analytics platforms to build dashboards, explore data sets, and make recommendations based on digital marketing performance.
• Proactively identify and surface data and customer insights and provide actionable recommendations based on learnings.
• Support regular and ad-hoc reporting for campaigns, channel, website, and conversion funnel performance on a weekly and monthly basis.
• Data analysis of various web projects and ad-hoc requests.

Experience and Knowledge Required

• Bachelor’s Degree in marketing, statistics, or other quantitative discipline.
• 3 to 4 years of managing analytics for websites and experience analyzing campaigns, including programmatic, social media, and email marketing, etc.
• Prior experience with Google Tag Manager or similar required.
• Hands-on experience creating dashboards from web analytics tools or other analytics platforms.
• Knowledge of Google Analytics, Digital Media Platform Analytics (Google Ads, Facebook, DSPs), and Data Visualization Solutions (Google Data Studio, Domo, Tableau, or Power BI).

Competencies

• The ability to discover, analyze, and clearly communicate data insights for action.
• Excellent communication skills.
• Forward-thinking, well-organized, and detail-oriented.