Marketing & Communications Manager

Ascent Studio is seeking a creative and strategic marketing professional to intentionally develop and execute marketing strategies that grow the business and encourage increased member engagement and event participation. The ideal candidate has a passion for climbing and a deep understanding of local climbing culture. This role is central to how our community sees, hears, and connects with Ascent Studio, offering space for creativity, humor, and fresh ideas.

Responsibilities

• Email & Digital Marketing
  • Create and distribute a monthly email newsletter.
  • Build targeted and segmented email campaigns to promote youth programs, adult programs, events, camps, youth teams, and membership sales.
  • Maintain email list segmentation, scheduling, and performance tracking.
  • Oversee and grow Ascent’s social media channels (Instagram, Facebook, YouTube) by creating content that builds community engagement, promotes events, and bolsters community partnerships.
  • Maintain a regular pace of social media activity.
  • Use tools like Google Analytics and Meta Business Suite to track performance and optimize marketing efforts.
  • Establish a review and approval process for marketing communications, ensuring alignment with Ascent’s brand standards.
  • Plan and execute marketing campaigns supported by digital advertising on platforms like Google and Meta.
• Digital Graphic Design & Illustration
  • Design promotional graphics for email campaigns, social media, events, programs, and in-facility signage.
  • Handle photography and videography, as well as collaborate with other photographers and videographers for major events.
  • Maintain engaging internal signage and digital displays.
  • Occasionally create illustrations for retail apparel, leagues, and competitions, and manage a small team of designers for events and branded merchandise.
• Website Support
  • Update website (WordPress) content to ensure it is fresh, relevant, and aligned with business goals.
  • Coordinate with other managers for website updates.
• Community Engagement
  • Build relationships with local businesses and community members to support partnerships and promotions.
  • Ensure Ascent Studio participates in local community events to broaden brand awareness (e.g., Bike to Work Day, Open Streets, Food Truck Rally).
  • Develop strategies to make donations to local schools and non-profits effective marketing tools.
• Reporting & Organization
  • Report to the leadership team about marketing engagement metrics.
  • Actively participate in management meetings to align marketing efforts with broader organizational goals.

Qualifications

• Strong graphic design and digital content skills, with proficiency in Adobe Creative Suite and Canva.
• Excellent writing and communication skills.
• Strong organization, time management, and independence.
• Creative mindset with attention to detail.
• 3+ years of experience in marketing, focusing on digital marketing, content strategy, or brand management.
• An avid rock climber with at least two years of climbing experience, deeply connected to the climbing community and culture.
• Experience managing paid ads (Meta Ads, Google Ads) and analyzing performance data.
• Knowledgeable in SEO, GEO, web analytics, and optimizing content for engagement and conversion.
• Comfortable managing websites via WordPress or similar CMS platforms.
• Proficient with social media management tools and email marketing platforms.
• Skilled writer capable of creating compelling social media posts, email campaigns, and website copy.
• Proven success in driving growth through strategic marketing campaigns.

Pay

Projected salary range: $58,000–$63,000 (DOE).

Benefits

• Participation in company health care benefits (medical, dental, and vision).
• Accrued Paid Time Off up to 120 hours.
• Accrued paid sick leave (1 hour per 30 worked).
• Free membership and membership for a significant other.
• Industry pro deals.
• Discounts in the pro shop.
• Industry discounts at other climbing gyms.
• Participation in a retirement savings program (CO SecureSavings Roth IRA).