Marketing Admission Director

Full-time position at Luna Rehabilitation and Care Center in Deming, NM.

About the role

As the Admissions Coordinator, you will serve as the first point of contact for many residents and families transitioning into our care. This critical role requires a deep understanding of Medicare, Medicaid, and private insurance, paired with an outgoing, warm personality and a passion for helping people feel confident and cared for. You’ll work closely with our Marketing Director and Leadership Team to ensure every admission is handled smoothly, professionally, and with a personal touch that reflects our commitment to excellence.

Luna Rehabilitation and Care Center is a respected care provider in Deming, NM, known for our compassionate culture, professional excellence, and commitment to innovation in skilled nursing and rehabilitation. We are proud to be a teaching community, where every staff member contributes to the resident experience—and to each other’s growth. A supportive, team-oriented workplace where your ideas matter; leadership that listens, collaborates, and supports your professional development; a chance to truly impact lives by making difficult transitions feel safe, kind, and manageable; and the opportunity to be part of a community that celebrates teamwork, inclusion, and high standards.

Responsibilities

• Coordinate all aspects of the admission process from initial inquiry to resident intake
• Guide families through insurance, Medicaid, Medicare, and private pay options with clarity and expertise
• Build strong relationships with hospitals, referral sources, and community partners
• Collaborate with the Marketing Director to promote the facility and maintain census goals
• Partner with the clinical and administrative team to ensure seamless transitions and a five-star first impression
• Think creatively about "Day One" admissions experiences—from personalized welcomes to room readiness, orientation, and comfort-focused details
• Maintain accurate records and support compliance with all regulatory and organizational standards

Requirements

• Experience in long-term care admissions, case management, or healthcare navigation
• In-depth knowledge of Medicare, Medicaid, and private insurance processes
• Excellent communication and customer service skills
• A warm, approachable, and enthusiastic personality
• Strong organizational and problem-solving abilities
• A natural sense of community and empathy, with the ability to make others feel valued and heard
• Willingness to think outside the box to ensure a welcoming, stress-free admission experience

Benefits

• Competitive pay with a bonus structure
• Referral Bonus
• Care Cash
• 401K
• Health, dental, and vision insurance
• Paid time off
• Ongoing training and advancement opportunities
• A leadership team that values integrity, humor, and heart