Marketing Director

About the role

Windows on Washington is seeking a Marketing Director to lead our marketing function as the resident expert. This role reports to our Market President and is a key member of the Market President's leadership team.

Responsibilities

• Build the marketing strategy for Windows on Washington from the ground up — the plan, the channel mix, and the budget business case — and drive it forward in partnership with the Market President.
• Serve as the resident expert on brand, digital channel strategy, paid media, and SEO — using performance metrics like ROAS and KPI data to build the case for spend decisions and channel shifts, with the Market President’s sign-off on budget-impacting moves.
• Lead, coach, and develop marketing team by setting clear priorities, providing ongoing feedback and mentorship, and creating an environment of accountability, continuous learning, and high performance.
• Build organizational capability by developing marketing processes and documenting best practices to help scale and share with peers in other Mosaic businesses.
• Partner with the Mosaic Service Partners Growth Team, including the VP, Marketing, to ensure that WoW is instituting best practices.
• Drive the vendor and agency strategy — define performance benchmarks, and ongoing decisions about capital allocation.
• Own brand management end-to-end: brand image, refresh initiatives, physical brand elements, voice, and messaging.
• Partner closely with Sales, Operations, and the Contact Center to align demand generation, lead conversion, installation capacity, and customer experience, ensuring marketing investments drive profitable growth.
• Champion customer experience by partnering across the organization to strengthen online reputation, review generation, referral programs, and Voice of Customer insights that reinforce the WoW brand.
• Collaborate with Growth Initiatives & Transformation lead to build and lead the go-to-market strategy for expansion into new geographies including localized marketing activation plans that adapt to each market's unique customer, competitive, and business dynamics.
• Develop and own the partnerships strategy, starting hyperlocal and scaling the model as the company grows.

Requirements

• Bachelor's degree in Marketing, Marketing Management, or related field.
• 8+ years of marketing experience, with demonstrated depth across brand, performance marketing, and communications, and a track record of building marketing strategy from the ground up and gaining approval from senior leadership.
• Residential service, real estate, retail, or hospitality industry preferred.
• Experience building trust and influencing cross-functional stakeholders while leading teams through change and continuous improvement in a lean, fast-moving environment.
• Skilled at building and defending strategic and budget recommendations with data — the judgment to prioritize under ambiguity and the rigor to earn sign-off.
• Track record of driving lead generation and measuring lead quality at scale.
• Experience owning paid media, SEO, website performance, and third-party agency relationships end-to-end.
• Leverage marketing technology, CRM, analytics, and AI-enabled tools to improve decision-making, streamline marketing operations, and optimize campaign performance.
• Strong analytical sophistication: comfortable with numbers, ROAS, and KPI interpretation, translating data into strategy into actionable business recommendations and informed investment decisions.
• A growth mindset and strong judgment on strategy and financial returns.
• Exceptional verbal and written communication skills, with the ability to build a compelling case and hold your own as a key voice on the leadership team.

Logistics

Reports to the Market President. On site in Sterling, VA, three days a week, but five days per week for the first six weeks for onboarding.

Pay

Base salary range of $130,000 - $140,000 with competitive annual performance incentive.

Benefits

• Comprehensive PTO and Holiday plan
• Dental & Vision Insurance
• 401K
• Safe Harbor
• Life Insurance