Marketing Director

Symbiotic Services is partnering with a leading premium consumer products manufacturer to identify an experienced Marketing Director. This leadership role is ideal for a strategic marketer who excels at building compelling product and brand stories, driving revenue through integrated marketing initiatives, and leading high-performing teams in a fast-paced environment. The successful candidate will be passionate about product marketing, brand development, and creating exceptional customer experiences across multiple sales channels, including retail, hospitality, and residential trade.

Responsibilities

• Serve as the organization's brand champion, ensuring consistency across all marketing initiatives and communications.
• Develop and execute integrated product marketing strategies that drive sales across multiple distribution channels.
• Create and manage promotional calendars, retail marketing initiatives, product launches, pricing support, packaging, labeling, merchandising materials, and sales collateral.
• Analyze campaign performance and market data to optimize marketing effectiveness and ROI.
• Lead product lifecycle marketing initiatives for both new and existing product lines.
• Collaborate closely with Product Development, Engineering, Merchandising, Sales, and Digital teams to ensure successful product launches and ongoing marketing support.
• Develop consistent brand messaging across print, digital, public relations, sponsorships, partnerships, and sales communications.
• Oversee public relations efforts, including media relationships, editorial planning, and industry outreach.
• Partner with Human Resources to support internal communications initiatives.
• Equip sales teams with effective tools, training materials, and product messaging.
• Work with digital marketing partners to maintain brand consistency across all digital channels and paid media campaigns.
• Lead planning and execution of major industry trade shows and events.
• Monitor competitive activity and communicate industry insights throughout the organization.
• Develop and manage the annual marketing budget and strategic marketing plan.
• Oversee all print production and vendor management.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 8+ years of progressive marketing leadership experience within consumer products, retail, furniture, interior design, apparel, or a related industry.
• Minimum of 5 years leading integrated marketing campaigns that include digital marketing, product marketing, and internal/external communications.
• Experience using analytics and market data to guide strategic decisions.
• Broad knowledge of strategic marketing, business development, communications, market research, and advertising.
• Ability to travel domestically approximately 15–20%, including support for semi-annual industry trade events.

Skills

• Strategic product marketing and brand management expertise.
• Strong leadership skills with the ability to inspire, mentor, and develop high-performing teams.
• Experience managing integrated marketing campaigns across digital, print, events, PR, and communications.
• Excellent storytelling, copywriting, and content development abilities.
• Strong analytical and data-driven decision-making skills.
• Outstanding communication and cross-functional collaboration skills.
• Exceptional project management and organizational abilities.
• Ability to manage multiple priorities while delivering high-quality results.
• Passion for premium consumer products, design, lifestyle, or home furnishings is highly desirable.

Benefits

This is an opportunity to make a significant impact within a growing organization where marketing plays a strategic role in business success. You'll have the autonomy to shape brand strategy, lead innovative campaigns, collaborate with cross-functional leadership, and help drive continued growth in a dynamic, entrepreneurial environment.