Marketing Director

Job Description

Lead and execute revenue-focused marketing strategies that drive customer acquisition, subscription growth, and long-term business performance while partnering closely with executive leadership.

• Own the end-to-end marketing strategy focused on revenue generation.
• Develop and optimize omnichannel campaigns across email, SMS, web, social, and paid media.
• Led webinar strategy and maximize registration, attendance, and conversion performance.
• Build and optimize marketing funnels to increase customer acquisition and retention.
• Partner closely with Sales to improve conversion rates and align marketing initiatives with revenue goals.
• Oversee website optimization, conversion rate improvements, and SEO initiatives.
• Manage affiliate and partnership marketing programs.
• Lead A/B testing and performance optimization across campaigns and landing pages.
• Track marketing KPIs, revenue forecasts, and campaign performance.
• Manage and mentor internal marketing team members and external agency partners.
• Serve as a strategic thought partner to executive leadership on growth initiatives.

Requirements

• Minimum Requirements: 7-10 years of progressive marketing experience, preferably within B2C environments. Proven success marketing subscription-based products or services. Experience leading omnichannel marketing initiatives across email, SMS, web, paid media, and social channels. Strong expertise with HubSpot Marketing Hub. Experience building, managing, and optimizing marketing funnels. Demonstrated success driving customer acquisition, lifecycle marketing, retention, and revenue growth. Experience partnering closely with Sales to achieve business objectives. Previous leadership experience managing marketing teams. Strong understanding of analytics, reporting, and data-driven decision making. Experience leading website optimization and conversion rate improvement initiatives. Excellent communication, collaboration, and leadership skills.
• Preferred Qualifications: Experience marketing to mid- or late-career consumer audiences. Experience within high-growth subscription businesses. Background in affiliate marketing or partnership development. Experience managing agencies and cross-functional creative teams. Bachelor's degree (preferred but not required).