Marketing Director

About the role

The Marketing Director will lead the Marketing Team with a primary focus on creating customer demand across MicroAire’s product line: PAL SYNERGY, ADIMATE/ADIPURE, ENDOTINE, SmartRelease ECTR, and ScottCare Aermos. This role provides operational leadership for all marketing activities at MicroAire and enhances strategic marketing capabilities within the company.

Responsibilities

• Leading annual strategic marketing plan development
• Gathering marketing insights and translating them into new product pipeline
• Oversight of creation and delivery of high-impact marketing and clinical education materials
• Managing team members with a focus on professional development

Requirements

• Leadership of three pillars of Marketing team: Product Management, Marketing Communications, and Clinical Education
• Ownership of new product launch commercial execution, including design and deployment of robust launch toolkits
• Management of agency partner ecosystem to provide valuable customer/market insights and create high-impact marketing materials
• Nurturing network of Key Opinion Leaders worldwide, including existing surgeon trainers and potential new relationships
• Ownership of the Marketing and Clinical Education department budgets; evaluation of the appropriateness and effectiveness of all areas of spend
• Annual process to update five-year strategic plan and define next year’s marketing objectives
• Building strategic marketing capabilities within Marketing team to achieve business objectives, while fostering a culture that attracts and retains a highly engaged workforce

Qualifications

• Bachelor’s degree required; Master’s degree preferred
• At least 12 years of relevant professional experience, including 6+ years in marketing roles and 3+ years managing teams/multiple direct reports
• Previous healthcare or medical device industry experience preferred

Skills

• Leadership
• Team building
• Coaching & talent development
• Delegation
• Performance management
• Strategic Thinking
• Commercial Acumen
• Marketing Excellence
• Market & Voice of Customer research
• Brand and message development
• Go-to-market execution
• Commercial Acumen
• Budget management
• ROI analysis
• Investment prioritization
• Performance measurement

Benefits

Commensurate with experience.

Pay

TBD

Schedule

Full-time role based in MicroAire office in Charlottesville, VA
Monday–Friday 8:00am–5:00pm (mandatory core business hours: 9:00am–4:00pm)
Periodic travel up to 20% to medical conferences/trade shows, training labs, and sales agent meetings required

Special Conditions or Requirements

Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

Equal Opportunity Employer

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to careers@marmon.com, and please be sure to include the title and the location of the position for which you are applying.