Marketing Director

Responsibilities

• Strategic Planning & Execution of marketing initiatives that drive membership growth, member retention, event activation, and brand engagement
• Tracking Execution of Deliverables Across Marketing & Communications Department
• Leading, Developing, and Monitoring Brand & Voice of The Gathering Spot
• Approving all marketing and communications assets and deliverables
• Leading the member communications schedule — including the strategy for member storytelling and the highlighting of member events, recognition moments, and community milestones
• Building and managing the cultural calendar — identifying when TGS should engage in current cultural conversations and developing brand-aligned content that participates in those moments authentically
• Serving as a cross-departmental liaison to lead marketing and communications initiatives that touch various other departments
• Contractor and Vendor Management — including graphic designer, department admin, photographers, and videographers
• Partnering with Membership Recruitment on top-of-funnel content and campaigns designed to drive qualified applications
• Partnering with Programming and Member Events on event marketing and post-event content to drive attendance
• Owning Marketing KPIs and reporting performance against them to leadership on a regular cadence

Requirements

• 7+ years of marketing and communications experience, ideally including hospitality, membership, lifestyle brands, or media companies
• Direct experience managing and developing a marketing and communications team — your direct reports should be your strongest references
• Sharp cultural instincts — comfortable identifying when and how a culturally relevant brand should engage in current conversations, and confident in the judgment of when not to
• Demonstrated experience in member or community-driven storytelling — bringing real people, real moments, and real wins to the front of brand communications
• Track record of running a marketing function that shipped daily and drove measurable business outcomes — member acquisition, retention, ticket sales, event attendance — not just impressions
• Ability to balance multiple projects, deliverables, and timelines simultaneously and effectively
• Ability to lead and manage a team of marketing creatives, closely tracking timelines and deliverables
• Ability to work well with a team and collaborate effectively
• Ability to work well under pressure and with quick turnaround
• Strong written communication skills
• Strong understanding of data-driven marketing decision making and analysis — including current understanding of social platform algorithm trends
• Flexibility to be available when needed outside of typical work hours, including evenings and weekends during major events and brand moments
• Comfort in a fast-moving, owner-led business