Marketing Administrator

Benefits

• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Training & development
• Vision insurance

Key Responsibilities

• GHL Platform Administration: Maintain our master GoHighLevel (GHL) environment. Deploy updates to 40+ sub-accounts, monitor automated workflows, send marketing emails and assist franchisees with troubleshooting.
• Location Onboarding & Directory Management: Own the technical marketing launch checklist for new locations. Set up directory listings (Facebook, Instagram, Google Business Profile, Apple Maps, Yelp) and ensure accurate tracking URLs are used.
• Vendor & Agency Coordination: Serve as the main point of contact for our paid ads agencies and developers. Coordinate asset delivery and ensure tracking links/forms are implemented correctly.
• Website Updates & Data Hygiene: Handle routine backend updates for national and local location pages. Conduct data audits (GA4, GTM, CRM) to ensure clean lead routing and compile weekly performance reports.
• Marketing Assistant: Support the Creative & Brand Marketing Manager with the implementation of the marketing plan including creating templates, scheduling social posts, basic video editing and more.
• Franchisee Support: Provide basic troubleshooting support to franchise owners navigating their local marketing dashboards. Partner with our Creative Manager to keep brand assets organized.

Qualifications & Skills

• Experience: 1–3 years in marketing administration, operations, or a coordinator role. Hands-on exposure to GoHighLevel (GHL) is highly preferred.
• The X-Factor: Unparalleled attention to detail and a checklist-driven mindset. You hate messy data and love finding ways to make processes run smoother.
• Tech Savvy: Proficient with Google Workspace. Comfortable navigating or learning tools like GA4, Google Tag Manager, marketing software systems including social media sites.
• Communication: Excellent communication skills; comfortable translating technical steps for non-technical franchise owners.

Benefits & Perks

• Compensation: $55,000 – $65,000 / year
• Flexibility: Hybrid (2 days/week in our Chester, MD HQ on Kent Island; 3 days remote).
• Health & Wealth: Comprehensive Insurance + 401(k) with company matching.
• Balance: Unlimited PTO, a family-first culture, and free cooking classes for your family!
• Impact: Directly influence the growth of dozens of local small business owners.
• Flexible work from home options available.