Marketer for Senior Living

About the role

We are seeking a strong leader to join our team at Bridgeway Park Battle Creek Senior Living Community. This position will focus on internal and external marketing to promote the community and its unique specialty programs.

Responsibilities

• Create and drive a positive sales culture within the community
• Work closely with all levels of the organization to maintain and enhance the community’s brand, image, and reputation
• Identify new strategies to increase visits to the community
• Build relationships with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business growth
• Manage customer relationship management (CRM) system
• Develop a business development plan and establish referral relationships
• Generate leads, schedule, and execute tours
• Achieve and exceed census goals
• Travel 75% (local and out-of-office)

Requirements

• 2 years of experience in Sales
• 2 years of experience in the Senior Healthcare industry (preferred)
• Driver's License (Required)
• Medical, dental, and vision insurance benefits
• Paid time off

Qualifications

• Knowledge of creating and driving a sales culture in the community
• Understanding of different service levels in Senior Living (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills
• Self-starting, focused, and goal-oriented personality
• Ability to communicate daily with the Executive Director and Director of Sales
• Knowledge of competitors in the market and understanding of points of difference in our community

Skills

• Marketing and branding
• Building relationships with healthcare providers and facilities
• Generating leads and scheduling tours
• Managing CRM systems
• Developing business development plans
• Traveling for regional relationships and awareness building

Benefits

• Medical, dental, and vision insurance
• Paid time off

Schedule

The job allows for some flexibility in hours, not the traditional 9-5 structure due to the nature of leasing operations and community outreach. This includes local, on-the-road, out-of-office travel to build regional relationships and spread awareness.