Marketer for Senior Living

About the role

We are seeking a strong leader to join our team at Bridgeway Park Battle Creek Senior Living Community. This position will focus on internal and external marketing to drive growth and enhance the community's reputation.

Responsibilities

• Create and drive a positive sales culture within the community
• Work closely with all levels of the organization to maintain a high standard of brand, image, and reputation
• Identify new strategies to increase visits to the community
• Build relationships with hospitals, Skilled Nursing Facilities, and specialty physician offices to attract more business
• Manage customer relationship management (CRM) system and self-schedule appointments
• Develop a business development plan and establish referral relationships
• Understand the competitive landscape and highlight the unique aspects of our community
• Achieve and exceed census goals

Requirements

• 2 years of experience in creating and driving a sales culture
• 2 years of experience in the senior healthcare industry (preferred)
• 2 years of experience in sales
• Driver's License (Required)
• 75% travel (Required) - local travel to networking events, referral sources, and assessments
• Flexible hours (not the traditional 9-5 structure) due to the nature of leasing operations and community outreach

Qualifications

• Exceptional communication skills
• Knowledge of the community's specialty programs and their advantages over competitors
• Self-starting, goal-oriented, and able to work independently

Skills

• Marketing and sales experience
• Understanding of the senior living industry and its various service levels
• Ability to build and maintain relationships with healthcare providers and referral sources

Benefits

• Medical, dental, and vision insurance
• Paid time off

Pay

• Details of pay structure not specified

Schedule

• Not the traditional 9-5 structure
• Local, on-the-road, out-of-office travel required