Marketer for Senior Living

About the role

We are seeking a strong leader to join our team at Bridgeway Park Battle Creek Senior Living Community. This position will focus on internal and external marketing to promote the community and its unique specialty programs.

Responsibilities

• Create and drive a positive sales culture within the community
• Work closely with all levels of the organization to maintain and enhance the community’s brand, image, and reputation
• Identify and implement new strategies to increase visits to the community
• Build relationships with hospitals, skilled nursing facilities, and specialty physician offices to drive business growth
• Manage customer relationship management (CRM) system and self-schedule appointments
• Develop a business development plan and maintain referral relationships
• Understand the competitive landscape and highlight the unique aspects of our community
• Achieve and exceed census goals through lead generation, tour scheduling, and effective communication

Requirements

• 2 years of experience in creating and driving a sales culture in the senior living industry
• 2 years of experience in the senior healthcare field (preferred)
• 2 years of sales experience
• Driver's License (Required)
• 75% travel (Required) - local travel for networking events, referral sources, and assessments
• Flexible work hours to accommodate the nature of leasing operations and community outreach

Qualifications

• Exceptional communication skills
• Self-starting and goal-oriented personality
• Ability to communicate daily with the Executive Director and Director of Sales

Skills

• Knowledge of the senior living industry and service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)

Benefits

• Medical, dental, and vision insurance
• Paid time off

Pay

• Not specified

Schedule

• Not specified