Market Segment Manager

Responsibilities

• Support development and execution of UCSA Food and Beverage & Pulp and Paper strategy and tactical plans – working closely with Sales (Sales Directors and Managers, APMs, PDMs, KAMs), Research and Development, Technical, Product Management, Quality and Marketing Communications to reach and exceed financial goals, relative to sales and profitability.
• Capture and utilize Voice of Customer (VOC) to drive segment marketing and communications strategies, value proposition messaging and tactical plans.
• Conduct market research and competitive analysis to identify opportunities and threats (e.g., track government policy/regulations, environmental policies and national/global market segment trends; develop contingency plans for market volatility or market shifts).
• Recommend tangible action items to impact the segments’ growth direction based on market knowledge and developments.
• Participate in strategic development of communication and selling tools to increase segment value proposition awareness and utilization internally and externally.
• Identify, explore and recommend innovative technologies for development and commercialization within the North America Food and Beverage & Pulp and Paper segments.
• Monitor and recommend tactical actions to increase existing product sales at all points of the product/portfolio lifecycle within the focus segments.
• Coordinate with global teams on market growth strategies, owner projects and brand consistency.

Qualifications

• Minimum Requirements: Must be at least eighteen (18) years of age; Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future; Must have a valid, unrestricted drivers license; Must have a bachelor’s degree or higher; Must have three (3) years of experience in business-to-business sales and/or marketing; Must be willing to travel as required for this position.
• Preferred Qualifications: Have a bachelor’s degree or higher in business or marketing; Ten (10) years of experience working in the industrial coatings and/or Food and Beverage & Pulp and Paper industry in a marketing, sales, account management or development role; Ten (10) years of experience working with cross-functional teams of product, technical, marketing and sales professionals; Experience successfully launching new products through a rigorous approval process; Understanding of competitor products is currently in specifications and Sherwin-Williams equivalents.