Market Segment Manager

About the role

This role will own market segment strategy and market validation efforts, with a particular focus on identifying growth opportunities and translating customer and market insights into actionable plans. The position partners closely with cross-functional teams to strengthen go-to-market effectiveness, improve channel performance, and support broader business growth initiatives. You will also help shape product and segment direction through market research, competitive analysis, and clear success metrics.

Responsibilities

• Identify and evaluate new market opportunities within the welding industry
• Conduct customer interviews and market research to assess customer needs and market dynamics
• Lead competitive analysis to inform strategic business decisions
• Translate market intelligence into actionable insights for product and segment strategy
• Contribute to growth improvement projects using continuous improvement principles
• Support cross-functional initiatives aimed at enhancing channel performance and go-to-market effectiveness
• Define, track, and share success measures and learnings to drive continuous improvement

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or a related field; MBA preferred
• 7+ years of experience in strategic marketing, market research, or related roles in B2B markets
• Demonstrated ability in market validation and segment strategy
• Experience with primary research, market sizing, and business-case development
• Familiarity with industrial products and the welding or automation industry is advantageous
• Proficient in Microsoft Excel and PowerPoint
• Willingness to travel up to 30% within the U.S., Canada, and internationally

Benefits

• Generous retirement benefits including a 401(k) match and additional contribution
• 11 paid holidays, 5 sick days, and vacation time for work-life balance
• Company-paid insurance options including life and disability coverage
• 4 weeks of paid parental leave and adoption reimbursement
• Tuition reimbursement to support personal and professional development

Compensation: $110,000 – $135,000 annually

Location: Remote - US based candidates only, no visa sponsorship available