Market Segment Manager

About the role

The Market Segment Manager serves as an industry expert and key customer advocate, driving new product development, strengthening customer and industry relationships, and ensuring effective market communication. This position supports a business portfolio exceeding $500 million in sales while advancing Sherwin-Williams' long-term growth strategy.

Responsibilities

• Develop, implement, lead, and execute the strategic marketing plans for the Building Products Segment.
• Achieve established financial goals, particularly sales and margin objectives.
• Create and maintain key industry relationships and develop into an industry expert.
• Partner with Sales and Marketing Communications to implement an external and internal segment communications strategy.
• Collaborate with the R&D team and Commercial to drive the development and commercialization of new products and services.
• Stay within budget and schedule in achieving results.
• Strategy:
  • Define the potential market, product opportunity, and customers within the industry through segmentation.
  • Build the business and marketing strategy for the segment, including plans for growth through existing, adjacent, and new markets.
  • Collaborate with Technical, Commercial, and Supply Chain to execute strategy.
  • Support the Operating Plan development and execution of the Coil division strategy.
  • Prepare data and analysis for regular business reviews.
• Business Development:
  • Support the Coil commercial organization at the strategic and tactical account level through targeting, lead generation, sales tool development, pricing guidance, and collaborative selling.
  • Maintain direct contact with key customers and suppliers to stay on top of evolving trends.
  • Drive specification of Sherwin-Williams products.
  • Support Commercial in development of proposals and presentations.
  • Provide competitive intelligence and positioning.
  • Be actively involved in industry associations.
  • Create pro-forma financials to evaluate investment opportunities.
• Industry Products:
  • Conduct Voice of Customer activities with key customers to determine future development initiatives.
  • Collaborate with Commercial and Product Marketing to build the short-term and long-term new product development (NPD) roadmap.
  • Maintain the product portfolio through new product development, technical transfers, product launches, and life cycle analysis.
  • Develop the business case for new product development and determine allocation and prioritization of technical resources.
  • Seek out enterprise opportunities and drive projects with key accounts.
• Communications:
  • Support Commercial organization in creating effective sales and marketing tools, collateral, and events.
  • Create an annual marketing communication plan in conjunction with the marcom team.
  • Act as the liaison between the Enterprise team and the business.
  • Research and analyze industry data to support development of sales demand plan.
  • Design and deliver market and product training internally and externally.
  • Work with Technical Director to direct and/or author papers for presentation at industry conferences or publication in industry trades.
• Brands:
  • Support creative development.
  • Conduct market perception and customer satisfaction research.
  • Support the meeting of customer expectations.
  • Design the Sherwin-Williams brand plan, including brand development, leverage, extension, and portfolio management of existing and new sub-brands.

Requirements

• Bachelor’s Degree (required).
• Previous B2B sales or marketing experience (required).
• Master’s Degree (preferred).
• Five years of marketing experience (preferred).

Benefits

• Health benefits, including medical, dental, and vision coverage.
• Flexible Spending Accounts (FSAs).
• Disability coverage.
• Retirement and saving benefits.
• Generous time away from work package, including personal leave, paid parental leave, medical leave, vacation, and holidays.
• Bonus, commissions, and long-term incentive compensation awards based on performance.

About Us

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings, and innovative solutions make the places and spaces in our world brighter and stronger. We invest in our employees through rewards, benefits, and flexibility to enhance health and well-being, career development opportunities, and an inclusive team environment.