Market Sales Manager

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Since its founding in 1937, Krispy Kreme’s focus has remained the same - making fresh doughnuts using our founder’s original recipe. The brand’s iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

About the role

The Market Sales Manager will manage execution, compliance, and growth across assigned customer locations. This role serves as the primary field-facing partner to customers, Operations, Logistics, and internal stakeholders, ensuring best-in-class execution while driving new distribution, display optimization, and revenue growth.

Responsibilities

• Conduct regular door audits at customer locations to ensure operational, quality, and merchandising standards are met.
• Identify execution gaps and communicate issues to Operations and Logistics teams, following through to resolution.
• Ensure customer locations consistently meet company and brand standards.
• Act as the first point of contact for customer delivery, product, and display issues.
• Partner with General Managers, Operations, and the 3PL Logistics team to build contingency plans and resolve issues quickly and effectively.
• Proactively address risks to service, sales, and execution.
• Support territory expansion by coordinating new customer launches and ensuring 3PL readiness and execution excellence.
• Execute display optimization initiatives and sell in incremental space, features, and store-level opportunities.
• Identify and drive upsell opportunities aligned to customer and business objectives.
• Build strong business relationships with key customer stakeholders, including senior decision makers within national accounts.
• Serve as a trusted partner to customers, identifying opportunities and selling in relevant solutions.
• Leverage reporting tools and dashboards to track key performance metrics, including Sales, APD, SDS %, and Prime Margin %.
• Monitor territory performance against budget and targets, proactively course-correcting when results are off track.
• Share insights and recommendations with internal partners to drive continuous improvement.
• Ensure best practices are developed, documented, and consistently implemented at the customer level.
• Support execution excellence through standardization and process improvement.

Requirements

• Bachelor’s degree or equivalent experience preferred
• 3+ years of field sales, account management, or customer-facing experience (CPG or retail preferred)
• Strong communication, problem-solving, and relationship-building skills
• Ability to work cross-functionally with Operations, Logistics, and Sales teams
• Strong analytical skills with experience interpreting sales and performance data
• Willingness to travel within assigned territory

Qualifications

• None specified

Skills

• Customer service
• Problem solving
• Relationship building
• Communication
• Field sales
• Account management
• Customer facing
• Operations
• Logistics
• Sales
• Display optimization
• Upselling
• Reporting
• Performance tracking
• Contingency planning
• Process improvement

Benefits

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• Generous PTO Plan
• Company events
• Education Reimbursement
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance
• Learn more at www.kkbenefits.com

Why Krispy Kreme?

• Loving People: Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities.
• Loving Communities: At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.
• Loving Planet: We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.