Market Director

Position Summary

The Market Director supports market strategy, product management, and business development initiatives that drive profitable growth across assigned markets and product categories, working closely with the sales, marketing and product development teams to execute against company priorities.

Essential Responsibilities

• Support product strategy for assigned markets, including product vision, lifecycle planning, roadmap development, prioritization, and execution of new product introductions, product line extensions, improvements, and rationalization opportunities, in alignment with leadership direction.
• Conduct industry research, customer discovery, competitive analysis, clinical and purchasing requirement reviews, and market trend assessments to identify unmet needs, market gaps, growth opportunities, and future product requirements, and share findings with leadership to inform strategic decisions.
• Help identify new business opportunities, target markets, distribution channels, strategic partnerships, and install base growth opportunities that align with leadership's product strategy and company revenue goals.
• Build and maintain strong relationships with key customers, distributors, partners, internal stakeholders, and market influencers to gather insight, support adoption, and strengthen Brewer's market position.
• Support prospecting strategy, key account opportunities, trade show participation, customer demonstrations, and field sales efforts when product expertise or market strategy support is needed.
• Develop and monitor sales pipeline contributions, market demand signals, product forecasts, and related KPIs using available tools such as CRM, Power BI, and other reporting systems, reporting findings to leadership.
• Collaborate with Sales and Marketing to create training, positioning, launch materials, product education, and distributor or partner communication that clearly communicate product value and market fit.
• Participate in trade shows, customer meetings, distributor meetings, field visits, and other market-facing events as needed to support product strategy, business development, and customer engagement.

Qualifications

• Bachelor’s degree in marketing, business administration, engineering, product management, or related field required.
• 10+ years of progressive product management, marketing, product development, business development, sales, or related commercial experience preferred.
• Strong product management background, including product strategy, roadmap ownership, lifecycle management, NPI support, positioning, pricing, and competitive analysis.
• Experience in medical, dental, healthcare, med-surg, manufacturing, distribution, OEM, or related regulated product markets preferred.
• Ability to translate market research, customer insights, and competitive intelligence into actionable product and business strategies.
• Proven ability to lead cross-functional teams, influence stakeholders, manage priorities, and drive initiatives from concept through execution.
• Strong analytical, critical thinking, problem-solving, business judgment, and decision-making skills.
• Excellent communication, presentation, storytelling, negotiation, and relationship-building skills.
• Proficiency with Microsoft Office Suite and experience using business reporting, forecasting, CRM, ERP, or analytics tools preferred.

Competencies

• Product strategy and lifecycle management
• Market and competitive analysis
• Customer insight and value proposition development
• Business case development and financial acumen
• Cross-functional leadership and collaboration
• Strategic thinking and execution
• Project management and prioritization
• Communication and presentation skills
• Problem solving and analytical decision-making
• Results orientation and accountability
• Relationship management and negotiation
• Attention to detail and quality of work
• Integrity, dependability, and team orientation