Market Development Specialist, Genetic Solutions, Biopharma

About the role

Join our team as a Market Development Specialist III, focusing on biotech/biopharma marketing strategies.

Responsibilities

• Developing and executing multi-channel marketing campaigns to increase market share, generate leads, and boost customer engagement.
• Collaborating with cross-functional teams to create compelling content such as web materials, videos, brochures, and digital assets.
• Optimizing digital channels, including web, social media, paid search, and display advertising, to maximize outreach.
• Analyzing program performance using KPIs and ROI metrics, tracking results, and providing insights for improvements.
• Sustaining existing campaigns and completing tactical projects aligned with business objectives.
• Partnering with global and regional managers to tailor marketing tactics and develop sales tools.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• At least 2 years of experience in demand generation, digital marketing, and data analysis within the life sciences, preferably biotech/biopharma.

Skills

• Strong analytical, communication, and project management skills.
• Proficiency with marketing automation, AI tools, and digital marketing platforms.
• Knowledge of industry trends and demand generation methodologies.
• Core values: Integrity, Innovation, Involvement, and Intensity.