Market Access Transformation & Strategic Marketing Director

About the role

The Director, Market Access Transformation & Strategic Marketing is accountable for leading the development of a strategic “above-brand” market access platform to help guide portfolio investments and support customer engagement as well as access across the Vertex portfolio.

Responsibilities

• Own and integrate Above Brand/Unbranded initiatives across the Vertex portfolio to advance customer interactions across the mega accounts and where applicable, broad, timely and sustainable access (including solution development, implementation, pull-through and measurement) alongside cross-functional leaders
• In tandem with HEOR, define strategic payer collaborations (i.e. health equity, quality, population health, etc.) with mega accounts (non-branded) across the various therapeutic categories
• Partner with the Access COE (data, analytics and insights) and CRM teams responsible for customer and data insight tracking across the broad and evolving access environment and Vertex portfolio
• Evaluate alternative contracting frameworks such as VBC/OBA/Warranties that support the clinical profile of the product and allow for easy measurement of a desired outcome
• Deliver impactful insights and analysis to shape GTM strategies
• Own and manage market access assessments/environmental scans to inform LRP assumptions including the development of action plans to manage risks and opportunities
• Provide an annual landscape assessment across all access channels to support brand planning and upcoming launches (Channels: Payers/Mega Accounts, IDNs, GPOs, SP/SDs, Pharmacy) as well as to establish prioritization of products across access channels
• Partner with external agencies and vendors as needed and ensure approvals and budget allocation as required
• Establish a value framework and communication platform to deliver a portfolio of PVPs via HEOR integration leveraging IT capabilities; uniform look and feel and construct (PIE, PVP, etc..) to maximize customer engagements

Requirements

Expert knowledge of US healthcare system, including gov’t & commercial payers, hospitals, IDNs, policy, and the regulatory environment as well as the flow of funds

Previous strategic leadership experience in the pharmaceutical/biotech or healthcare industry; mega account experience

Understanding of alternative Value Base Contracts and evaluate various models and drive initiative and strategies to support OBA, warranty like models

Proven track record of meeting or exceeding objectives & goals, both as an individual and as part of a team

Excellent communication skills with experience presenting to customers and internal leadership

Demonstrated ability to successfully navigate cross-functional teams, influencing without direct authority, with the interpersonal skills to foster collaboration and succeed in a highly matrixed environment

Ability to perform in a fast-paced environment, manage multiple priorities simultaneously, and work effectively across cross-functional teams

Qualifications

Bachelor’s degree in relevant field, Master’s Degree preferred

Deep market access experience (10 yrs) across all channels including experience in: payer marketing, contracting, Account Management (Payer)

Skills

• Expert knowledge of US healthcare system, including gov’t & commercial payers, hospitals, IDNs, policy, and the regulatory environment as well as the flow of funds
• Previous strategic leadership experience in the pharmaceutical/biotech or healthcare industry; mega account experience
• Understanding of alternative Value Base Contracts and evaluate various models and drive initiative and strategies to support OBA, warranty like models
• Proven track record of meeting or exceeding objectives & goals, both as an individual and as part of a team
• Excellent communication skills with experience presenting to customers and internal leadership
• Demonstrated ability to successfully navigate cross-functional teams, influencing without direct authority, with the interpersonal skills to foster collaboration and succeed in a highly matrixed environment
• Ability to perform in a fast-paced environment, manage multiple priorities simultaneously, and work effectively across cross-functional teams

Benefits

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.

From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Pay

$208,000 - $312,000

Schedule

Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status In this Hybrid-Eligible role, you can choose to be designated as: Hybrid: work remotely up to two days per week; or select On-Site: work five days per week on-site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.