Director, Market Access Marketing

The Role

The Director, Market Access Marketing is responsible for shaping and executing US reimbursement and payer access strategies for Sarepta's portfolio, including gene therapy products and SiRNA pipeline. Key responsibilities include:

• Developing and executing the US Payer, Access & Reimbursement marketing strategy for the entire Sarepta portfolio.
• Creating compelling value propositions and payer messaging platforms, and translating these into marketing materials such as formulary dossier support, budget impact model briefs, visual aids, and objection-handling guides.
• Providing strategic recommendations to executive leadership based on deep understanding of the reimbursement landscape, including benefit design, prior authorizations, appeals processes, coding, and site-of-care regulations.
• Collaborating with cross-functional partners to align and execute payer and reimbursement strategies, and managing vendor agencies to ensure project fulfillment and execution within budget and timeline constraints.
• Designing and executing field training programs for market access promotional materials, and coordinating deployment of approved materials with Commercial Operations.
• Managing the Market Access Marketing team budget and supporting additional U.S. Marketing Team initiatives.
• Building strong relationships with key stakeholders in the field.

What Sarepta Offers

Sarepta offers a range of benefits and work-life resources designed to support employees in physical and emotional wellness, financial wellness, and caregiver support. For more details, visit our website: www.sarepta.com/join-us.

Qualifications

• Bachelor’s Degree required, MBA/MS or other graduate degree preferred.
• Minimum 10 years of relevant experience in biotech industry, preferably in orphan diseases; prefer at least 3 years of pharmaceutical industry experience working in brand management/marketing/market access.
• Extensive experience developing payer marketing resources across the full asset spectrum, including value proposition decks, payer slide kits, formulary dossier briefs, budget impact summaries, objection handlers, digital tools, and field pull-through guides.
• Demonstrated proficiency in managing all access-related promotional materials through the MLR (medical, legal, regulatory) review process.
• Recent experience in the successful commercialization of specialty therapies, preferably in the rare disease space.
• Demonstrated understanding of healthcare regulatory and enforcement environments, specifically in orphan or rare disease.
• Experience developing and deploying digital payer marketing programs, including payer portals, email campaigns, webinar series, and omnichannel field tools.
• Previous experience launching buy-and-bill products.
• Ability to work independently and manage multiple projects with initiative, including project planning and prioritizing competing demands.
• Experience developing and managing promotional budgets and overseeing third-party vendors.
• Promised ability to establish and sustain trusted relationships with internal partners and to work effectively in teams.
• Strategic thinking combined with the ability to execute to achieve operational excellence in the face of challenging goals.
• Knowledge of market and competitive environment.
• Ability to travel up to 30%.