Director, Market Access Strategic Marketing

About the role

The Director, Market Access Strategic Marketing plays a crucial role in developing, implementing, managing, and executing a coordinated, strategic marketing plan and related tactics, deliverables, and customer-specific access activities for BeiGene's pipeline products.

Responsibilities

• Contributes to the overall development and implementation of respective Brand’s value propositions, access strategy and payer/systems marketing.
• Aligns operations to ensure access is not a barrier to BeiGene products.
• Liaises with agencies, vendors, and/or 3rd party consultants; leads promotional review committee process for assigned/developed projects and materials.
• Coalesces field and customer access insights to further refine and advance segment-specific value proposition and inherent core messages.
• Develops and advances payer, reimbursement and systems-level account access strategies, markets, and channels.
• Identifies and capitalizes on strategic opportunities to best position our products, including and beyond annual meetings, conferences and congresses.
• Holds understanding of the complex and evolving market access landscape and challenges, including payer trends, private and government payer perspectives, integrated systems control levers, and evolving healthcare policy.
• Understands FDA (incl. PIE and HCEI communications), OIG, HIPAA, and other ethical guidelines relevant to the pharmaceutical industry.

Requirements

• BS degree with 8+ years of broad biotech/pharma experience or a Master’s with 6+ years.
• BS with 10+ years of broad biotech/pharma experience or a Master’s with 7+ years.
• Product launch experience.
• 4+ years of oncology and/or rare disease, and competitive product launch experience is strongly preferred.
• Advanced degree and training is also appreciated.
• Market access experience with payers, plans, PBMs, health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired.

Qualifications

• Entrepreneurial spirit and disruptive mindset.
• Successful track record working in a fast-paced, rapid-growth environment.
• Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams.
• Strong verbal and written communications.
• Pioneering ability to grow and develop others.
• Record of achievement, innovation and compliance.
• Market access marketing with or without direct segment-specific customer experience.
• Computer skills: PC, including MS Office Suite.

Other Qualifications

• Professional market access committees, congresses, and related professional organization membership.
• Travel: Depending on candidate’s home residence, this will be a hybrid home-office/remote position. Travel will vary month-to-month, but expected to attend various industry conferences, conduct insights gathering events (i.e. focus groups), and support the field Account Directors efforts with customer visits.