Managing Director of Impact Media
About the role
The Managing Director of Impact Media leads the programmatic teams that fuel our impact media work (including content, production, narrative, and issue storytelling).
Responsibilities
Translate ParentsTogether's vision for mission-driven media into a clear, sequenced roadmap with concrete milestones, resourcing, and success metrics.
Identify and operationalize new audience development and narrative strategies, such as reaching dads through the issues that affect their families, or reaching MAHA-curious parents through coverage of the forces actually shaping kids' health.
Partner with the Executive Director on funder conversations related to media strategy, articulating what specific bets require, what they will deliver, and how progress will be measured.
Make clear, evidence-informed decisions about where the team should focus, what to test, and what to scale.
Manage and integrate the multiple teams that power our pro-social impact media — content, production, narrative, and storytelling.
Lead across multiple functions and bring the operational rigor and strategic clarity needed to build the teams and tools to consistently produce content that takes on the issues shaping families' lives — and reaches parents who don't follow news or politics.
Support our content, narrative, and product teams in creating durable audience relationships, building scalable content franchises, and developing repeatable formats.
Qualifications
Built something. Hands-on leadership experience in a digital media operation where you were accountable for reach and engagement.
Fluent in modern digital media. Expertise in vertical video and social formats, understanding of organic vs. paid distribution, and ability to run A/B tests.
Experimental, iterative mindset. Proven track record of growing an audience from 0 to 1 and 1 to 10, and developing net-new franchises with clear GTM and launch strategies.
Tech-forward. History of using emerging tech tools and platforms to innovate.
Translator of vision into execution. Ability to ask "what would it actually take to do this?" and build the plan, team, and systems to get it done.
Meaningful people management and hiring experience. Direct management experience, clear feedback, and culture of accountability.
Skilled at pointing multiple teams in the same direction. Experience leading across functions — content, production, narrative — and building systems, rituals, and workflows that let them work together smoothly.
Belief in the breakthrough thesis that issue-driven content can reach non-political, non-news-consuming parents. Motivated by the craft challenge of making content about the economy, healthcare, education, and kids' safety so good, so emotionally resonant, and so culturally fluent that parents who'd scroll past traditional news will stop and watch.
Thrive in environments that are evolving. Energized by ambiguity, change, and the work of helping define what comes next.
Thoughtful approach to equity in practice. Building a multiracial, cross-class parent movement is non-negotiable.