Manager, Web Program Management

Position Overview

The Manager, Web Program Management is responsible for the execution and optimization of Sono Bello's web initiatives in support of patient acquisition, appointment generation, and conversion. Reporting to the Director of Digital Product, you will work at the center of a cross-functional environment, partnering across Marketing, Technology, Operations, and external agencies to deliver web experiences that are high quality, scalable, and connected to business goals.

KEY RESPONSIBILITIES

• Program coordination and delivery
• Support the Director of Digital Product in implementing the web roadmap.
• Cook up and coordinate execution across cross-functional teams to deliver web initiatives on time and within scope.
• Manage day-to-day project work including website updates, CMS changes, listing management, and feature releases.
• Track milestones, flag risks and dependencies early, and keep the right people informed.
• Optimization and performance tracking
• Support ongoing website optimization efforts including A/B testing, SEO, personalization, and UX improvements.
• Track and report on key performance indicators including traffic, engagement, and conversion.
• Translate data into clear summaries and surface actionable recommendations to the team.
• Process and operations
• Help build and maintain program processes including intake, prioritization, timelines, and resource coordination.
• Create visibility into project status for stakeholders at multiple levels.
• Identify issues before they become blockers and escalate thoughtfully when needed.
• AI and emerging tools
• Partner with the Director of Digital Product to explore and support implementation of AI agent solutions into web workflows.
• Bring curiosity and a practical mindset to new tools and approaches that can improve efficiency and the patient experience.
• Vendor and compliance coordination
• Coordinate with external agencies and vendors to support timely, high-quality delivery.
• Partner with Legal to ensure web content meets healthcare regulatory standards.
• Hold partners to clear expectations and follow through on accountability.

QUALIFICATIONS & EXPERIENCE

• 5 to 7 years of experience in web program management, digital project management, or marketing operations in a fast-paced, cross-functional environment.
• Hands-on experience with CMS platforms such as WordPress, Unbounce, or Adobe Experience Manager, including direct page building and content editing, not just oversight.
• Familiarity with HTML and CSS sufficient to communicate clearly with developers, flag issues, and manage QA.
• Experience with local listings and reputation management platforms such as BirdEye, Yext, or similar, including multi-location data management.
• Experience with A/B testing, SEO fundamentals, and conversion rate optimization.
• Proficiency in web analytics tools including GA4, with the ability to translate performance data into clear updates for non-technical stakeholders.
• Comfort with project management tools such as Smartsheet, Jira, Monday, etc. and the discipline to keep multiple workstreams organized and visible.
• Proven ability to manage vendor and agency relationships with clear expectations and consistent follow-through.
• Strong attention to detail, particularly in environments where operational accuracy across many locations matters.
• Excellent communication and stakeholder management skills across technical and non-technical teams.
• Experience in healthcare, retail, multi-unit consumer services, or similarly complex operational environments a plus.
• Bachelor's degree in Business, Marketing, or a related field preferred.

WHO YOU ARE

You are organized, detail-oriented, and good at keeping things moving across teams. You communicate clearly, follow through on what you commit to, and build trust by being reliable. You are comfortable switching between hands-on operational tasks and bigger picture project work without losing momentum on either. You bring a curious, problem-solving mindset to digital and you are motivated by seeing the work land well.

WHY THIS ROLE MATTERS

Sono Bello's website is where the patient journey begins for the vast majority of the people we serve. Getting that experience right, making it fast, clear, and easy to act on, directly drives business growth. This role helps make that happen by keeping the right initiatives on track and the right people aligned.

COMPENSATION

At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $113,000 - $145,000 + Bonus.

BENEFITS

• Medical
• Dental
• Vision
• Life Insurance
• 401K
• EAP
• PTO & Paid Holidays