Manager, Technical Product Marketing- Capital One Software (Remote)
About the role
As a Capital One Manager, Product Marketing - Data Security, you will be instrumental in driving the growth and success of Capital One Software's cloud-based data security solutions. Your role involves aligning with cross-functional teams to ensure successful product launches, developing and maintaining competitive intelligence, and crafting compelling product messaging frameworks.
Responsibilities
- Be the subject matter expert on key data security product areas, understanding both technical and business implications.
- Collaborate with Product Management, Brand Marketing, Sales and Business Development to align on vision, strategic priorities, roadmap, use cases, market segmentation and success metrics.
- Drive competitive intelligence—conduct in-depth research on competitors, monitor industry and market trends, and make informed recommendations on positioning, and pricing.
- Support Analyst Relations Strategy—prepare briefings, respond to inquiries, and help shape market perception and narratives with key market analysts in collaboration with the Comms team.
- Contribute to Go-To-Market plans and product releases, managing cross-functional execution.
- Analyze data from product usage, campaigns, content engagement and market insights to optimize performance and ROI metrics.
- Craft compelling product messaging frameworks to inform content development that engages a variety of personas across the customer experience journey.
- Produce high-quality long and short form content, including: videos, blogs, thought leadership, case studies, customer PPTs, demos and website content, among others.
- Lead Customer Advocacy efforts—build and drive community engagement through forums, meet-ups, events, and relevant platforms.
- Collaborate with Sales and Customer Success teams to support enablement efforts and improve customer engagement.
Requirements
- Bachelor’s Degree
- At least 5 years of product marketing experience in the B2B security, cloud, or SaaS industry.
- At least 5 years of experience executing GTM strategies and launching enterprise products.
Preferred Qualifications
- 8+ years of experience marketing cybersecurity products like data protection, identity and access management (IAM), or cloud security solutions.
- Strong understanding of the competitive landscape within the data security market, including key players, their strengths and weaknesses, and emerging trends.
- 8+ years of experience identifying customer pain points and developing product positioning that addresses their security needs.
Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being. Learn more at the Capital One Careers website.
Pay
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting.
Schedule
This role is expected to accept applications for a minimum of 5 business days. No agencies please.