Senior Marketing Analyst, Capital One Software (Remote)
About the role
The Senior Marketing Analyst, Capital One Software (Remote) role is part of the broader career journey at Capital One, which includes positions such as Coordinator, Senior Coordinator, Principal Coordinator, Associate, Senior Associate, Principal Associate, Manager, Senior Manager, Director, Senior Director, and VP.
Responsibilities
- Act as the primary analytical partner for the Marketing and Sales leadership teams, providing data-driven recommendations that shape our overall B2B growth strategy.
- Develop and own the measurement framework for the customer journey for marketing campaigns—from initial brand awareness and lead generation to product trial and conversion.
- Analyze the efficiency of paid media, content marketing, and ABM (Account-Based Marketing) programs.
- Implement and manage early stage multi-touch attribution (MTA) models to accurately credit value across long, complex B2B sales cycles.
- Oversee the integration of data between Salesforce, Marketo, Snowflake, and BI tools (Tableau) to ensure a "Single Source of Truth” to track campaign effectiveness.
- Build and maintain executive-level dashboards that communicate the "story" behind the numbers for campaign results, making technical findings accessible to non-technical stakeholders.
Qualifications
- Bachelor's Degree or Military Experience
- At least 5 years of experience in marketing analytics, business analysis, or data science
- At least 2 years of experience in people management
- At least 2 years of experience with data visualization tools (for example: Tableau, Looker, or Power BI)
- At least 2 years of experience reporting in Salesforce CRM
Preferred Qualifications
- 5+ years of experience in a B2B SaaS or enterprise technology
- Master's Degree or MBA with a quantitative concentration (for example: Statistics, Economics, or Business Analytics)
- Demonstrated ability to influence C-suite or SVP-level stakeholders through storytelling and data-driven business cases
- Experience working in a product-led growth (PLG) environment, optimizing free-to-paid conversion paths
Pay
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Remote (Regardless of Location): $161,500 - $184,300 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
Schedule
The role is remote, regardless of location.
Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
Application Instructions
No agencies please.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
A possible career journey at Capital One: - Coordinator - Senior Coordinator - Principal Coordinator - Associate - Senior Associate - Principal Associate - Manager - Senior Manager - Director - Senior Director - VP
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