Manager, Shopper Commerce

Job Description Summary

The Shopper Commerce Manager is responsible for driving best-in-class omnichannel shopper marketing and commerce strategies that grow brand equity, household penetration, and loyalty for Bel Brands, including fruit, vegetables, cheese and yogurts products. Reporting to the Senior Director of US Shopper Commerce, this role serves as a key connector across Brand Marketing, Sales, and Retailer Partnerships to deliver innovative, data-driven programming that wins at the point of purchase – both in-store and online.

Strategy Leadership

• Develop and execute the annual shopper commerce strategy, integrating national brand campaigns with retailer-specific activation plans across multiple brands and categories
• Champion data-driven insights to identify growth opportunities, define KPIs, and ensure alignment with overall company objectives

Cross-Functional Leadership & Execution

• Serve as a key day-to-day lead across Sales, Brand, Digital Commerce, and agency partners to bring programs to market with speed and excellence
• Operate with a strong sense of ownership—proactively identifying opportunities, solving problems, and driving initiatives forward with momentum

Retailer Partnerships & Omnichannel Execution

• Drive strategic relationships with key retail partners (e.g., Walmart, Target, grocery, club) to secure best-in-class placement, programming, and conversion
• Oversee go-to-market planning for product launches, seasonal events, and key initiatives across the brick & mortar, e-commerce and out-of-home channels (e.g., convenience, foodservice)
• Partner closely with Sales teams to align on retailer priorities, unlock joint business opportunities, and deliver measurable growth

Budget & Resource Management

• Own shopper marketing budget planning, allocation, and ROI measurement for assigned accounts
• Ensure disciplined management of spending across media, in-store, digital, and promotional initiatives

Innovation & Continuous Improvement

• Champion testing and adoption of new capabilities and tools (including AI), for personalized shopper engagement, measurement, and content creation
• Drive post-campaign analytics and reporting to inform future strategies and maximize effectiveness
• Continuously test, learn, and scale programs—bringing a builder’s mindset and focus on delivering measurable impact

Skills And Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• Minimum 5+ years of progressive CPG shopper marketing, brand or omnichannel commerce experience, with proven impact at national and/or key account levels
• Demonstrated success in building/executing omnichannel programs across top retailers
• Strong bias for action with the ability to manage multiple priorities and deliver high-quality work at pace
• Exceptional project management, cross-functional collaboration, and analytical skills
• Passion for purpose-driven brands and an innovative mindset
• Experience working with retailer media platforms, external agencies, and digital commerce fundamentals is strongly preferred