Manager, Retention & Lifecycle Marketing

Job Summary

Meds.com is seeking a Manager, Retention & Lifecycle Marketing to own the strategy and execution behind the customer journey from first purchase through long-term loyalty. The ideal candidate will combine customer insights, compelling creative, experimentation, personalization, and automation to deliver the right message to the right customer at the right time.

Key Responsibilities

• Own the strategy and execution of customer retention and lifecycle marketing initiatives
• Collaborate with Growth Marketing, Creative, Product, Customer Experience, Analytics, and Engineering teams to build best-in-class lifecycle programs
• Use customer data and insights to inform and optimize marketing campaigns
• Create and execute personalized messaging and experiences for customers
• Experiment with different marketing channels and tactics to improve customer engagement and retention
• Measure and report on the effectiveness of marketing campaigns and initiatives
• Stay up-to-date with industry trends and best practices in customer retention and lifecycle marketing

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• Minimum of 5 years of experience in marketing, preferably in a B2C or SaaS environment
• Experience managing and executing customer retention and lifecycle marketing campaigns
• Strong understanding of customer data and analytics tools
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously

Qualifications

• Proven ability to analyze customer data and insights to inform marketing strategies
• Experience with customer relationship management (CRM) systems
• Strong project management and organizational skills
• Ability to work effectively in a fast-paced, dynamic environment

Benefits

• Competitive salary and benefits package
• Flexible work schedule
• Professional development opportunities
• Work-life balance with generous vacation policy

Pay

• $100,000 - $120,000 annually

Schedule

• Full-time position