Manager, Retention & Lifecycle Marketing

About the role

As our Manager, Retention & Lifecycle Marketing, you’ll own the strategy and execution behind the customer journey from first purchase through long-term loyalty. You’ll combine customer insights, compelling creative, experimentation, personalization, and automation to deliver the right message to the right customer at the right time. This is a high cross-functional role that sits within the Creative Strategy team. You’ll partner closely with Growth Marketinbg, Creative, Product, Customer Experience, Analytics, and Engineering to build best-in-class lifecycle programs that strengthen customer relationships while driving measurable business growth.

Responsibilities

• Build the customer journey that drives long-term growth.
• Own one of the most important growth levers in the business: customer retention.
• Leverage every message, renewal, product recommendation, and touchpoint to build trust, increase lifetime value, and create an exceptional customer experience.
• Partner with Growth Marketing, Creative, Product, Customer Experience, Analytics, and Engineering to develop best-in-class lifecycle programs.
• Help create impactful collaborations with influencers to expand brand reach and drive meaningful engagement with the target audience.

Requirements

• Values and enjoys working in the office (Austin, TX or Chicago, IL).

Skills

• Customer insights analysis
• Compelling creative development
• Experimentation and A/B testing
• Personalization and segmentation
• Marketing automation
• Cross‑functional collaboration
• Lifecycle and retention marketing
• Data‑driven decision making

Schedule

Full‑time position based in Austin, TX or Chicago, IL.