Manager, Retention & Lifecycle Marketing

About the role

Book of the Month is looking for an ambitious Manager of Retention & Lifecycle Marketing to help reduce churn. This role involves managing, designing, and implementing programs and features that improve our members' experience to keep them engaged and retained with our brand. A successful candidate will balance analytical iteration with strategic thinking and operational execution.

Responsibilities

• Reduce churn by analyzing past and current initiatives and strategizing new tests, with a focus on newer members.
• Develop and maintain detailed project plans for churn reduction initiatives.
• Embrace an analytical mindset to create reports for lifetime value, churn, and other key metrics to inform business decisions.
• Coordinate campaigns to re-activate canceled members across email, site, app, and other channels.
• Compile and share member insights through surveys, social listening, customer service contacts, and other channels to create actionable learnings.
• Work closely with cross-functional teams to optimize the member experience across the monthly box and site/app.
• Manage the email calendar for existing and canceled members to engage the right audience at the right time.

Requirements

• 5+ years of experience in retention marketing, CRM, or loyalty marketing at a DTC brand, ideally a subscription service.
• Strong analytical skills, with experience in retention or lifetime value metrics.
• Deep understanding of the customer lifecycle and platforms that manage it.
• Ability to thrive in a fast-paced, iterative environment and execute with a high degree of accuracy.
• Creative mindset with a passion for developing new ideas.
• Strong organizational and problem-solving skills with keen attention to detail.
• Experience managing and mentoring junior employees.
• A love of reading and contemporary fiction; current or past experience as a Book of the Month member is a strong plus.

Pay

$100,000 - $140,000