Manager, Retail Media Strategy & Activation
Kepler · Philadelphia, PA · 2 wk ago
HybridBusiness Development$90k–$110k/yrFull-time
What You Will Do:
- Serve as the strategic lead across Retail Media Networks (RMNs), focusing heavily on ecosystems like Walmart Connect, Target Roundel, and emerging commerce platforms.
- Act as the primary point of contact and subject matter expert for assigned clients; proactively manage communication, translate complex retail data into strategic narratives, and build strong partnerships.
- Lead campaign strategy, planning, and optimization across performance-driven retail media channels to drive measurable business outcomes and return on ad spend (ROAS).
- Oversee hands-on activation and execution within retail aggregation platforms, specifically requiring deep operational excellence in Criteo.
- Manage, mentor, and develop a team of 2–4 Analysts and Senior Analysts, guiding their professional growth and campaign execution quality.
- Partner with Media Analytics to support deep-dive reporting and actionable insights, and collaborate with Client Solutions to align platform strategies with overarching client business goals.
- Codify and share retail media best practices, industry POVs, and optimization frameworks to streamline internal workflows and drive operational excellence.
Desired Skills and Experience:
- 3–5+ years of experience in digital media planning, activation, and performance marketing, with a distinct focus on Retail Media Networks.
- Proven, hands-on experience activating retail media through Criteo is required. Strong experience with Walmart Connect and/or Target Roundel is highly preferred.
- Experience managing and developing a team of 2+ direct reports (Analysts/Senior Analysts).
- Familiarity with managing large product catalogs, item-level/ASIN management, and inventory-driven optimization.
- Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial technologies is a strong plus.
- Strong analytical acumen; comfortable working with large datasets, Excel (pivots, VLOOKUPs), and translating lower-funnel performance metrics into clear client insights.
- Exceptional presentation, written, and verbal communication skills, with the ability to confidently lead client status meetings and strategic planning sessions.
- Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative team environment.
- Bachelor’s degree with relevant major preferred
Transparency is Fundamental:
Kepler's culture emphasizes transparency. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.
Total Compensation:
- Base Salary: $90,000 - $110,000
- Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500)
- Target Total Cash: $94,500 - $115,500
Benefits:
- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year