Jobs · Business Development · Pennsylvania

Manager, Retail Media Strategy & Activation

Kepler · Philadelphia, PA · 2 wk ago
HybridBusiness Development$90k–$110k/yrFull-time

What You Will Do:

- Serve as the strategic lead across Retail Media Networks (RMNs), focusing heavily on ecosystems like Walmart Connect, Target Roundel, and emerging commerce platforms. - Act as the primary point of contact and subject matter expert for assigned clients; proactively manage communication, translate complex retail data into strategic narratives, and build strong partnerships. - Lead campaign strategy, planning, and optimization across performance-driven retail media channels to drive measurable business outcomes and return on ad spend (ROAS). - Oversee hands-on activation and execution within retail aggregation platforms, specifically requiring deep operational excellence in Criteo. - Manage, mentor, and develop a team of 2–4 Analysts and Senior Analysts, guiding their professional growth and campaign execution quality. - Partner with Media Analytics to support deep-dive reporting and actionable insights, and collaborate with Client Solutions to align platform strategies with overarching client business goals. - Codify and share retail media best practices, industry POVs, and optimization frameworks to streamline internal workflows and drive operational excellence.

Desired Skills and Experience:

- 3–5+ years of experience in digital media planning, activation, and performance marketing, with a distinct focus on Retail Media Networks. - Proven, hands-on experience activating retail media through Criteo is required. Strong experience with Walmart Connect and/or Target Roundel is highly preferred. - Experience managing and developing a team of 2+ direct reports (Analysts/Senior Analysts). - Familiarity with managing large product catalogs, item-level/ASIN management, and inventory-driven optimization. - Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial technologies is a strong plus. - Strong analytical acumen; comfortable working with large datasets, Excel (pivots, VLOOKUPs), and translating lower-funnel performance metrics into clear client insights. - Exceptional presentation, written, and verbal communication skills, with the ability to confidently lead client status meetings and strategic planning sessions. - Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative team environment. - Bachelor’s degree with relevant major preferred

Transparency is Fundamental:

Kepler's culture emphasizes transparency. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

- Base Salary: $90,000 - $110,000 - Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500) - Target Total Cash: $94,500 - $115,500

Benefits:

- Healthcare/Dental/Vision - Unlimited PTO - 401k Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year

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