Retail Media Strategy Manager

About the role

We are hiring a Retail Media Strategy Manager to lead and manage a portfolio of retailer relationships for one of our largest accounts. This leadership role involves developing media strategies and campaign plans, leading projects across multiple stakeholders, and managing day-to-day client relationships, budget tracking, pacing, and reporting. Reporting to the AVP of Media Strategy, you will ensure partner satisfaction through media strategy, campaign planning, vendor management, and communications between internal and external teams.

Ideal candidates have experience in retail media within a brand, agency, or network and can act as a liaison between client partners and vendors. You’ll partner closely with client teams, platform leads, analytics, and media execution specialists to bring clarity, consistency, and strategic insight to every campaign.

Responsibilities

• Oversee the planning, execution, and reporting of retail media campaigns across a variety of networks, primarily within Walmart Connect.
• Plan for annual, quarterly, and campaign-specific initiatives as directed by client priorities.
• Ensure day-to-day success of both managed service and self-service campaigns, including on-time delivery, correct placements/audiences, and meeting client-directed KPIs.
• Establish and maintain strong client relationships by understanding their challenges, objectives, and long-term vision.
• Collaborate across the C&C Media team to shape tactical campaign plans and ensure seamless execution of self-service campaigns.
• Serve as a point of contact for clients and vendors, ensuring all communications and deliverables align with client needs.
• Contribute to agency success as a leader within the media team, providing strategic input and operational guidance.
• Compile data, write insights, and deliver key reports to clients, including pacing, performance, and quarterly strategic reviews.
• Provide strategic insights and actionable recommendations based on campaign performance data.
• Support projects by managing timelines, developing project plans, and collaborating across teams to meet deadlines.
• Prepare and compile agendas and materials for internal, client, and vendor meetings.
• Update and manage internal and partner-facing communications to share progress and challenges.
• Create measurement plans aligning client goals to media KPIs that can be tracked during and after campaigns.

Requirements

• 3+ years of experience in retail media planning or strategy, performance marketing, or media buying.
• Proven experience leading multiple clients or a portfolio of accounts in a media agency environment.
• Strong experience navigating the Walmart Ad Center and Walmart Connect Ad Certifications.
• Deep understanding of the retail media ecosystem, including Walmart (WMC & Scintilla), Programmatic (TTD), Social (Meta, TikTok), and Amazon. Additional retailers and eCommerce knowledge is a plus.
• Understanding of the Retail Search ecosystem and capabilities across major retailers and grocers.
• Proven track record designing and presenting executive-ready media plans, reports, and QBRs.
• Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into strategic insights.
• Proficiency in media planning tools and data visualization platforms (Excel, Looker, Tableau, etc.).
• Excellent communication and storytelling skills, both written and verbal, with the ability to influence stakeholders.
• Exceptional project management skills and attention to detail.
• Adept at building strong relationships with clients, partners, and internal stakeholders.
• Outstanding presentation skills, capable of distilling complex strategies into actionable insights.
• Bachelor’s degree in Marketing, Business, or a related field; an advanced degree is a plus.

Benefits

• Work-Life Flexibility: Fully remote work, up to 28 paid days off, and winter holiday shutdowns.
• Comprehensive Coverage: Choice of three Cigna medical plans, dental and vision coverage, employer-paid life and disability insurance, plus HSA, FSA, and Dependent Care FSA options. 401(k) with immediate company matching, HSA contributions, and phone reimbursement.
• Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
• Celebration-First Mentality: Legendary company trips, agency-wide events, and fresh Salt Swag.
• Real Rewards: Employee referral bonuses, Perkopolis discounts, fitness and travel perks, and exclusive lifestyle savings.
• Culture of Belonging: Employee Resource Groups, an active DEI community, flexible accommodations, and a workplace where every voice counts.

Pay

The anticipated annual base salary range for this position is $80,000–$100,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs.