Retail & Digital Media Strategy Manager

About the role

This management role is a new, strategic position with a significant impact on commercial success for our company. As consumers and customers embrace omni-channel interactions and transactions, Char-Broil is establishing an Omni-channel team and expertise to raise our effectiveness in the marketplace. The Manager-Channel Marketing will work directly with senior leadership and cross-functional partners to define the channel strategy, tactics, and execution for North America Commercial Operations. This role will bring functional expertise to the broader organization to optimize portfolio and go-to-market decisions.

Responsibilities

• Develop channel strategies with Sales and Marketing
• Define best practices with pricing, promotions, and other trade tactics
• Leverage digital and eCommerce insights to grow sales agnostic to channel
• Partner with Core and Drive business units to develop go-to-market plans for new product launches
• Shape customer-specific pricing and portfolio mix to increase gross margins
• Identify high-potential channels and persuade senior leadership to allocate resources to develop those channels
• Create channel and customer analyses to guide Sales decisions
• Other duties as deemed necessary.

Requirements

• Minimum Education: BA/BS degree preferred
• Minimum Work Experience: Three plus (3+) years’ relevant work experience in Sales or Marketing

Skills

• Understanding of pricing and customer promotions
• Strong communication skills with verbal and written presentations
• Proven ability to collaborate and influence cross-functional teams
• Analytical, strategic mindset to shape action plans
• Highly resilient and persistent
• Results-based with high accountability
• Ability to work in a constant state of alertness.